Haley Picone Email & Phone Number

Greater New York City Area

New York, NY

Develop solutions based on internal and external insights that establish, evolve or implement a brand strategy from positioning and architecture to purpose and identity. Responsible for in-depth assessment of customer experience, competitive environment and business objectives through research and analysis. Manage internal team as well as present.

New York, NY

Responsible for establishing and maintaining client relationships across diverse businesses, developing and implementing brand strategy, and managing the creative process from brief to delivery. Accountable for project timelines, agency financial reports and managing Assistant Account Executive. Create and present client presentations on a regular basis to.

Melbourne, Australia

• Accountable for day-to-day relationship and projects on multiple accounts: General Mills, Master Builders Association of Victoria, Scope (Non-Profit), Great Barrier Reef Foundation
• Manage the internal creative process and write briefs based on human insights and brand strategy
• Responsible for job detail reports with a comprehensive understanding of the client’s financials
• Perform monthly client status meetings and actively participate in creative presentations
• Assist in print production, website content development, digital display production, social media content and moderation, radio production
• Complete an intensive 3-day presentation and public speaking course and 12-week Account Management course

Greater Los Angeles Area

• Assist in the planning and buying process of digital media on the CBS Primetime Television account (CBS Fall and Midseason Premieres, The Grammy Awards)
• Brainstorm and research innovative, first-to-market executions
• Build recommended media plan based on digital trends and competitive research
• Analyze performance delivery reports using Excel and PowerPoint to draw insights to present to the client for future campaigns

Ray Tompkins House- Yale

Assistant to athletic director, Tom Beckett. Perform organizational tasks such as filing and compiling team information. Gain experience in interacting with athletic administration work such as team travel, recruitment process, and coach relationships.

Burbank, CA

Assisted production coordinator and director in compiling production boards for the pilot of a Disney television series, perform organizational tasks in the office, assist in accountant tasks involving the company's budget, gain broad knowledge of the animated television production industry.

Dallas, TX

Compiled media research concerning target markets for client, organized media buys and schedules, worked in a team of 4 interns to produce final project that presented background information about a new client to the company, gained a broad knowledge of advertising industry with learning experiences in account management and relationships within the company.

Dallas, TX

Coached young girls in both sand and court volleyball, worked 20 hours a week and was the coach of my own team as well as assisted at various camps for girls of all ages.

Bachelors, History Of Art

Activities and Societies: Volleyball (Team Captain 2012), Kappa Alpha Theta (VP of Membership)

Certificate, Account Management

The Account Management course helps students make that next crucial career step from an ‘implementer’ of advertising strategies in their.

Education record

Activities and Societies: Varsity volleyball, National Honors Society