Haley is the Co-founder and Chief Purposologist at The Purpose Institute--a consulting firm dedicated to helping organizations discover and bring to life their Core Purpose beyond making money. With a Purpose in place, decision making becomes easier, alignment happens naturally and performance soars. She co-authored the Wall Street Journal bestselling book entitled: It’s Not What You Sell, It’s What You Stand For: Why every extraordinary business is driven by purpose. This book guides leaders through their own journey of understanding the genuine Purpose at the heart of the organization and teaches them how to harness that purpose in order to make a real difference in the world. Throughout her career as a marketing research and advertising professional, Haley has helped a number of the country’s most visionary organizations develop business strategies that are founded on a strong core purpose and authentic core values, including Fortune 500 companies like Southwest Airlines, Walmart, Charles Schwab, Whole Foods Market, GE Aviation and Interstate Batteries; non-profits like The American Council on Education and the American Red Cross; and numerous universities, including Texas A&M and The University of Texas.

GSD&M has a long-history with some of America’s most successful companies that have each made a difference in the marketplace in their own unique way including: Southwest Airlines, Wal-Mart, Charles Schwab, Whole Foods Market, BMW, AARP and The American Red Cross to name but a few. It was by studying and collaborating with the leaders of these organizations that Purpose Based Branding was born. By understanding the strengths of the organization in the context of the needs of the world, brands of great Purpose can be developed.

Privileged to train under Planning Guru: Jane Newman. Experience included: American Stock Exchange, Champion Sportswear, and Forbes.

Planning responsibilities for MCI (Friends & Family Calling Plan, MCI One, 1-800-Collect, Gramercy Press)