Haley Saley Email & Phone Number

Santa Barbara, California, United States

Santa Barbara, California, United States

• Launched Sitasana.com, a line of meditation products; Owning all aspects of the business including the product development, manufacturing, supply chain, website, pop-up shops, and marketing.
• Launched, on-boarded brands and managed brand relations for Cōopier.com.
• Strategized, project-managed and audited small to medium sized brands.

Santa Barbara, California Area

• Responsible for project management of the UGG North America websites, including the UGG Outlet and Canada websites.
• Worked with cross-functional teams to continually enhance site experience and improved conversion rate through A/B testing, U/X, search optimization and merchandising.
• Responsible for the analytics and meeting KPIs related to the website’s performance, as well as being the main point of contact to stakeholders to present the standings and solutions to meeting goals on a weekly.
• Utilizing scrum methods, leading a team of developers, merchants, designers, and digital marketers to operate the UGG websites and execute the seasonal go-to-market calendar.
• Created and owned the online go-to market calendar, relied on by the entire Omni-channel team. This includes all site promotions, content updates, MAP breaks, Loyalty offers, and outlet events.
• Responsible for creating and executing on the website roadmap and delivering business cases to support the roadmap choices.

Santa Barbara, California Area

• Responsible for creating and executing on the website roadmap and delivering quantitative business cases to support the roadmap
• Utilized scrum methodology, lead cross-functional team members to operate the websites and execute the seasonal go-to-market calendar and continually enhance site experience through A/B testing, U/X, search.
• Created and owned the online go-to market calendar which was used by the entire Omni-channel team; site wide promotions, content updates, product launches, loyalty offers and outlet events.

Santa Barbara, California Area

• Created and maintained all website analytics for both The Walking Company and Big Dog Sportswear, provided metrics on KPI’s and detailed reports for over 800 e-blasts.
• Managed third party paid search agency, provided promotional copy and creative assets in line with The Walking Company’s digital and store campaigns. Grew paid search 200% focusing on profitable niches and cohorts.
• Project management and maintenance of digital initiatives including live chat, loyalty program campaigns, and Amazon/Ebay stores.
• Key contributor for E-Commerce department responsible for research and strategic development of digital advertising, social media and creative content libraries.

El Segundo, CA

• Managed all technical and creative development for TEMPTU.com, including monthly marketing campaigns and day-to-day operations of the website.
• Extensive involvement in the launch of a new Temptu.com website on the Magento enterprise platform.
• Prepared monthly campaigns include writing copy, creating wire-frames and leading the design team to create compelling and strategic creative assets. Daily operations included setting up promotions, e-blasts, new.
• Analyzed, created forecasts and reported results of online marketing activities.
• Worked collaboratively with third party vendors to improve conversion and ROI on SEO, PPC, and affiliate campaigns.
• Prioritized, planned, and executed on ad-hoc projects including a referral program, subscription program, mobile optimization, and email campaigns.

West Hollywood

• Managed the budget, calendar, and inventory of all marketing materials and events.
• Researched and analyzed market trends.
• Created reports to track the success of skin care sampling programs.
• Participated as a team member in all departments of the company, including customer service, training, e-commerce, social media, and operations.

• Assisted customers in the selection and purchase of apparel.
• Additional responsibilities included inventory, vendor relations, event planning, and updating the community board within the store.
• Managed community relationships with local gyms and yoga studios as part of the Lululemon grass roots marketing strategy.