Haley Lee Email & Phone Number

Memphis, Tn, Us

Memphis, Tn, Us

- Manage projects in all areas of media, PR, and marketing communications for the organization and each event/exhibit produced. (Total of 26 during May 2022)- Oversee $287,000 budget- Manage projects from conception to execution and post-deployment analytics, including the organization's website redesign and music festival mobile app development- Form, strategize, and execute all organic and paid social media tactics across 14 different accounts, including Facebook, Twitter, Instagram, LinkedIn, and YouTube (average 5% growth in Facebook and 12% Instagram followers across all event's channels in 10 months, average of 75.8% increase in paid reach and 123.5 % of paid impressions on Facebook and Instagram pages compared to same time in 2019-2020)- Manage the content and promotion of the website, mobile applications, and Shopify merch store (2022 festival app had 33% more users than the previous year's app)- Develop strategy and write all email marketing campaigns for each event (37.9% open rate increased by 8% YOY, 40.4% increase in total campaigns sent YOY, 2% click rate)- Coordinate contracted marketing service providers, including multi-state street teams, photographers (16), videographers (3), throughout the festival season- Interact with fans and consumers as the voice of information across all social media channels- Provide graphic design and element support for a variety of graphics

Memphis, Tennessee, Us

- Coordinate and execute all major fundraising events, including creating and implementing marketing strategies, budgets, internal communications; increasing holiday giving by 200% YOY and implement new and innovative campaigns in 2021- Write and distribute news releases, generating $54,000 in ad value through media coverage in the first 6 months of 2021; onboarding new vendor to measure brand awareness success for the first time in Food Bank history- Strategize, sell, and execute sponsorship packages; acquired $106,000 in funding YTD - Grew social media followers and likes by 30% across Instagram, Facebook, and Twitter within 9 months- Write relevant newsletters for various target audiences, boosting engagement with the 2021 spring quarterly newsletter and increasing donations by 5% and website clicks by 9%- Create and deliver presentations for various audiences; corporate donors, sponsors, volunteers, professional organizations- Develop fiscal year strategic plan for fundraising events, newsletters, online giving, and public relations

Memphis, Tn, Us

- Assisted in managing a $25M direct response television budget; assisted in the development of the DRTV strategy plan for the fiscal year- Developed innovative fundraising efforts, including the first enterprise-wide multi-channel campaign with a $650 cost per TV donor and $135 cost per digital donor- Build and manage internal and external partnerships - Created new web-based organizational system to improve workflow, archives, and cross-team collaboration- Interpret data for cost optimization to acquire new donors and reporting to executive leadership - Performed competitive analysis for donor incentives, initiated testing into cultural specific items for various target markets

Memphis, Tn, Us

- Established relationships with local long-term care facilities to grow business in that sector - Led and managed projects to ensure the team met the deadline on time and on budget- Created marketing campaigns to inform potential clients about the company's services and products - Performed needs assessments with hospital managers to ensure the product met and exceeded basic needs as well as provided training for hospital managers and clinical staff

Memphis, Tn, Us

- Manage 280 clients that require an FM certification with the City of Memphis, ensure the businesses stay in compliance with city laws- Organize and create the first master list of FM clients along with workflow processes- Manage company’s largest client, the Methodist LeBonheur Healthcare system, insured hospitals were receiving services in a timely manner, created quotes, work orders and a system to keep track of activities at each hospital, quickly promoted to State System’s Healthcare Division

- Actively identify a wide variety of news coverage opportunities within the community and put them on-air - Daily project management and leading reporters, directors, and anchors in various newscasts - Strategically organize and write breaking news such as hurricanes, mass shootings, and school bomb threats as part of a crisis response system - Ingest and convey complex information to the community, gather and research information- Participate in editorial meetings

Augusta, Ga, Us

- Creatively write and format newscasts and manage weekend staff - Generate original content and interact with the audience on several social media platforms and manage the website, use Google Analytics to track web traffic - Strategically manage technical issues on and off air- Project manage special coverage events such as the Republican Primary watch party in South Carolina - Organize, direct, and convey caller information to the host and lawyers during a live legal show

Columbus, Ms, Us

- took an active role in revitalizing a 3 and half hour show to draw in new viewers while keeping loyal fans- organize rundowns, write stories and teases, pitch and supervise new segments, edit videos- crisis manage technical issues- oversee assistant producer- schedule guest segments- schedule live reporter coverage