Haley Snider Email & Phone Number

Aurora, Co, Us

Des Moines, Iowa, Us

+ Support principal.com, principalAM.com and associated websites.+ Define product strategy based on company strategy, internal, competitor and customer insights.+ Prioritize engineering efforts to align with product strategy.+ Provide transparent reporting on project progress and metrics to align with ORKs.+ Manage website testing to learn and enable an evolving customer experience.+ Build a culture of continuous improvement by streamlining digital marketing operations through project management tracking, team meetings, and team empowerment.

Des Moines, Iowa, Us

+ Execute single page SEO reviews by analyzing findings in BrightEdge, Google Analytics, SiteImprove, and Coveo.+ Research keywords to track what's trending, what keywords we are and should be ranking for, and how they're performing over time.+ Build on existing SEO practices to enhance USIS processes.+ Provide SEO and project management support to move the site from Drupal 7 to 9.+ Collaborate with search engine optimizers across the organization to streamline and learn more about initiatives across the enterprise. + Partner with USIS marketing, CX, and GBX UX to analyze the user journey on principal.com for individuals and business owners.

Des Moines, Iowa, Us

+ Develop and execute project marketing plans and tactics that support business unit marketing strategies using a variety of platforms and services.+ Partner with all business and distribution areas to implement marketing strategies and communication for different audiences.+ Leverage current and emerging mediums to influence the end user to take action. Influence the design and writing on projects to bring a story to life in a simplistic manner. Ensure cohesiveness throughout designated product line and audiences.+ Manage assigned projects promoting the company's brand image and value propositions. With guidance, provide consultative direction to business partners for adhering brand and voice guidelines to their teams and tools.+ Facilitate ongoing maintenance of materials and tools to comply with compliance guidelines.

Des Moines, Iowa, Us

+ Facilitate ongoing maintenance of materials and tools to comply with compliance guidelines and product line changes.+ Working with direction, assist in the development of and independently manage the implementation of marketing tactics and effective presale distribution strategies.+ Take advantage of process improvement opportunities to streamline processes.+ Promote the company's brand image and value proposition in project work.

West Des Moines, Ia, Us

+ Manage strong communication and coordination between Advertising, IT, Merchandising and Purchasing departments+ Coordinate ad projects including print and digital weekly ads, Seasons Magazine, c-store ads, and other special projects, as seen across all of Hy-Vee’s markets+ Head of ad fee billing (growth of over 1 million dollars over the first 3 months)+ In-depth knowledge of marketing, advertising, and client services+ Implemented strategic training of a Hy-Vee built program (Ad Program) to 45 associates+ Manage and review team members activity in the Ad Program to provide stores and customers with a high-quality ad

West Des Moines, Ia, Us

+ Proof corporate ads for image and description accuracy+ Manage ad quantities distributed by the newspaper and in Hy-Vee stores

West Des Moines, Ia, Us

West Des Moines, Ia, Us

West Des Moines, Ia, Us

Clear Lake, Ia, Us

+ Analyze raw business information for accuracy and credibility + Conduct research and complete data entry on corporations and investment companies (via SEC.gov, Bloomberg and pin point Google search)

Bachelor Of Science (B.S.), Marketing, Minor In Mis

High School Diploma