Haley Ulloa

Haley Ulloa Email and Phone Number

COO at Base Operations | GTM Leader | Operator @ Base Operations
Haley Ulloa's Location
United States, United States
Haley Ulloa's Contact Details
About Haley Ulloa

Founder and SaaS executive across Digital Commerce, Adtech and Threat Intelligence. Board Director at Incremental. Commercial leader with 16 years of executive operating experience. Founded Incremental, an omni-channel retail media measurement platform. I specialize in leading cross-functional teams to incubate new solutions, develop GTM strategies and lead world-class operating teams. Innate problem solver who takes both a consultative yet innovative approach, grounded in creating scalable solutions that serve internal and external business leaders. Proven track record in leading strategic initiatives across key partnerships and launching new business units resulting in revenue growth and establishing market leadership for B2B software/services companies.

Haley Ulloa's Current Company Details
Base Operations

Base Operations

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COO at Base Operations | GTM Leader | Operator
Haley Ulloa Work Experience Details
  • Base Operations
    Chief Operating Officer
    Base Operations Mar 2024 - Present
    Washington, District Of Columbia, Us
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  • Incremental
    Co-Founder | Board Director
    Incremental Jun 2019 - Present
    Baltimore, Maryland, Us
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  • Incremental
    Co-Founder | President & Coo
    Incremental Jun 2019 - Apr 2023
    Baltimore, Maryland, Us
    • Founded Incremental to solve retail media measurement and optimization for enterprise and mid-market brands. • Over $20MM raised in VC Funding. • Responsible for company vision and executing GTM strategy from stealth to launch. • Led Revenue, Partnerships, Customer Success, Operations and Finance Teams.
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  • Flywheel Digital
    Director, Emerging Platforms (Acquired By Omnicom)
    Flywheel Digital Feb 2017 - May 2018
    Baltimore, Md, Us
    • Launched and led Programmatic team for the largest US digital commerce agency, acquired by Ascential PLC in 2018. • GM of DSP initiatives for Flywheel's client roster of fortune 50 CPG brands. • Developed GTM strategy for emerging business unit to expand offerings and new revenue streams.
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  • Aol
    Sales Director, Mobile & Video Advertising
    Aol Jan 2016 - Jan 2017
    New York, Ny, Us
    • Responsible for mobile display and video ad sales across client portfolio of performance advertisers.• Partner lead for strategic accounts with dual supply and demand monetization strategies.• Led Sales Strategy for Performance Ads Solutions across AOL's top mobile DSP advertisers
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  • Millennial Media
    Director, Performance Account Management (Acquired By Aol)
    Millennial Media Jan 2013 - Jan 2016
    Baltimore, Md, Us
    • Millennial Media was the largest independent mobile advertising network, IPO at $1.7B in 2012. • Led Account Management team supporting Performance Advertising business line. • Drove sales strategy and account plans across 200 accounts. • Represented Account Management team as Integration liaison for Jumptap acquisition.
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  • Millennial Media
    Account Manager
    Millennial Media Jan 2011 - Jan 2013
    Baltimore, Md, Us
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  • Gkv Communications
    Account Executive
    Gkv Communications Jul 2007 - Jan 2011
    Baltimore, Md, Us
    • Account Executive at GKV a regional media and creative agency. • Managed account plans for GKV's gaming and hospitality clients. • Experience in media buying and campaign execution across TV, Radio, OOH, Print and Digital.
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Haley Ulloa Skills

Digital Strategy Integrated Marketing Digital Marketing Advertising Mobile Marketing Business Development New Business Development Digital Media Social Media Marketing Account Management Lead Generation Marketing Strategy

Haley Ulloa Education Details

  • University Of Baltimore School Of Law
    University Of Baltimore School Of Law
  • University Of Scranton
    University Of Scranton
    Communication And Media Studies

Frequently Asked Questions about Haley Ulloa

What company does Haley Ulloa work for?

Haley Ulloa works for Base Operations

What is Haley Ulloa's role at the current company?

Haley Ulloa's current role is COO at Base Operations | GTM Leader | Operator.

What is Haley Ulloa's email address?

Haley Ulloa's email address is ha****@****ell.com

What is Haley Ulloa's direct phone number?

Haley Ulloa's direct phone number is +190842*****

What schools did Haley Ulloa attend?

Haley Ulloa attended University Of Baltimore School Of Law, University Of Scranton.

What skills is Haley Ulloa known for?

Haley Ulloa has skills like Digital Strategy, Integrated Marketing, Digital Marketing, Advertising, Mobile Marketing, Business Development, New Business Development, Digital Media, Social Media Marketing, Account Management, Lead Generation, Marketing Strategy.

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