Haley Wang Email & Phone Number

https://obric.xyz/Marketing in the Web3 realm demands a unique approach. My experience involves crafting and executing strategic marketing campaigns that resonate with the tech-savvy and forward-thinking audience. I've led successful campaigns that have not only increased our project's visibility but also educated users on the benefits of decentralized finance.Engaging and building connections with community informational/promotional social media accounts in order to bring more exposure to Obric and reach our target audience. Hence we are gaining effective organic growth through this method.

Shanghai, China

• Specialized in crafting tailored social media strategies on platforms like WeChat, Red, and Weibo, aiding international brands like Harley Davidson, Henkel, Coca Cola, and Petit Bateau etc. in establishing a strong presence in the Chinese market• Increased followers’ interactions and resulted in over hundreds comments with social copies and content plans monthly.• Created innovative holiday activation concepts garnered praise from Harley-Davidson’s distributors• Wrote effective slogans which highly represent brands’ personality and had been used across brands’ multi-media channels and websites in China. Orchestrating national campaigns for Coca Cola and Henkel resulted in a 15% boost in audience engagement and a steady 5% monthly organic growth.• Video storyboards and poster concepts created had been successfully incorporated into brand’s EVP videos, which had been promoted over brands’ major social media platforms.• Fluent in English and Chinese langugages, provided high quality services to international companies such as Harley-Davidson, Audi, Henkel, Telecom serbia, etc. • Created social media posts with strong marketing strategies which improved clients’ digital media performances with an overall 2000 followers increase monthly.

Shanghai, China

• Utilized effective digital media promotional strategies that led to full attendence at monthly wine tasting events. • Established great rapport with both online and offline event promoters and KOLs. Implemented efficient event planning and excutions combined with a high degree collaboration brought over 1000 wine lovers for two madjor wine tasting exhibitions. • Created copies and visual contents such as videos and photos that increased brand’s online presence on social media channels such as RED, WeChat, TikTok.

Shanghai, China

• Translated with accuracy and appropriate understanding of the context during meetings for the clients.• Transcripted meeting minutes for my client APLUS and their client SHISEIDO, coordinating and managing meetings for both parties.• Excelled at part-time sales positions that require English/Chinese proficiency and sales skills.• Translated for Chinese-speaking patiences and English-speaking doctors which received compliments from both sides.

Shanghai City, China

 Market research, and acquisition of prospect clients：Practicing SWOT methods and marketing research methods online. Analyzing potential clients’ advantages and disadvantages. Gathering useful information efficiently in order to acquire clients with a tailored pitch. Utilizing English skills to serve foreign clients with good customer care, facilitating accurate communication between different departments and foreign clients, allowing projects to match customer expectations.  Business negotiation, coordinating：Represent company to negotiate with foreign clients in order to close the deal with maximum benefits. Coordinate internally and externally to make sure projects run smoothly. In charge of relaying messages which directly affect the outcome of 3D renderings, such as problems and changes that need to be made. I would offer the most suitable solutions to cater customer needs; obtaining both client’s and company’s full satisfaction.  Training team’s English language skills：I took initiative to help improve the team’s English ability by offering customized English lessons and recourses, enhancing the quality of communication to overseas clients.

London, England, United Kingdom

 Advising clients, patiently giving suggestions; willing to go extra miles for clients in order to obtain good rapport; achieving daily sales targets and missions. Taking advantage of both English and Chinese in order to serve clients with international backgrounds.

Italy

 Customized English classes for each NPO member in order to improve their English. Enhance NGO’s social media accounts and online advertisements to spread event information more effectively.