Together with my business partner, Jesiah Wurtz, I built a beloved community coffee shop from the ground up. My role encompasses a wide range of responsibilities, including:Branding and Marketing: Created all branding identity materials, including the logo, website, packaging and menus. Developed and executed marketing strategies across social media, newsletters, mailers, and posters.Operations Management: Oversee daily operations, establishing and maintaining positive relationships with employees, vendors, and customers. Menu Development: Crafted a fully vegan menu featuring addictive breakfast sandwiches, the world's best vegan mac, and other yummy offerings. Community Engagement: Helped develop programming such as open mics, jazz nights, and other arts events, fostering a vibrant and inclusive community atmosphere.

Work with copywriters, data scientists, and key shareholders to translate information about digital safety among youth and adults into engaging infographics and infosheets.

• Implement brand system, including new mark and logotype• Create marketing materials for campus events• Work with other team members in planning events and developing marketing strategies, including social media publicity• Direct design intern in publicity materials

• Consider design essentials, including color palette, bespoke typefaces, and layout in designing two books using InDesign (Seamingly Scrappy and Quilts from Sweet Jane)• Work with digital archives, pulling and renumbering image files for other uses• Update Martingale’s comprehensive Illustration Library using Adobe Illustrator• Assist with reorganizing Illustration Resources• Attend and observe design critiques, receiving professional feedback