Haley Williams Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

New York, Us

- Collaborate seamlessly with internal account teams, investment teams, and creative teams to flawlessly execute digital media campaigns, ensuring alignment with strategic objectives and client requirements- Act as the primary liaison with 3rd party trafficking teams and internal/external stakeholders, ensuring smooth digital campaign activation and fostering strong collaborative relationships.- Expertly traffic ad-serving platforms, implementing additional pixels as necessary to optimize campaign performance and maximize audience engagement.- Leverage critical thinking and problem-solving skills to navigate complex technical challenges related to advertising technologies, ensuring smooth campaign execution and optimal performance.- Efficiently manage and maintain campaign traffic sheets, meticulously organizing and tracking creative assets to guarantee timely and accurate delivery.- Demonstrate proficiency in various marketing technology solutions, including ad servers, rich media providers, tag management solutions, and data management platforms, to drive innovative and impactful campaigns.

New York, Ny, Us

- Generated campaign reporting, performance analytics, and screenshots to share campaign progress ensuring client satisfaction.- Assisted Account Managers with creating and managing numerous programmatic, branding, and performance campaigns.- Collaborated with pre- and post-sales teams to improve campaign performance and identify opportunities to scale brand partnerships.- Understanding/experience with digital ad operations, inventory, and media analytics.- Assisted Account Managers in third-party ad tag implementation and reporting (Doubleclick, Adelaide, Foursquare, Flashtalking, etc.)- Certify, test, and implement third-party tracking (VAST & VPAID, specifically) for optimal campaign performance.- Managed internal expectations on turnaround time, ensuring internal and external service level agreements are properly communicated and followed.

New York, Ny, Us

- Generated 100+ advertisement placement screenshots via AdReform and created demo presentations to send to clients, ensuring client satisfaction throughout the campaign’s creative process.- Implemented third-party ad server pixel codes into Teads’ creative enhancement studio for campaign tracking purposes.- Monitored, manipulated, and troubleshot campaign reporting to address clients’ KPIs, ensuring campaign success.

New York, Ny, Us

- Aided Media Strategists in creating 10+ RFP presentations to understand a brand’s consumer and digital media challenges and propose solutions maximizing budget and specified KPIs.- Devised media plans that efficiently lay out how a client’s budget is allocated.- Built creative demos and other assets to display the technology and functionality of Teads’ formats.- Created 20+ audience targeting codes to be implemented into Salesforce, ensuring clients reach their target audience while maximizing ad impression opportunities.

Minneapolis, Mn, Us

Grand Rapids, Michigan, Us

- Collaborated within the strategy department of a national branding and advertising agency on documentation and strategy proposals.- Restructured, streamlined, and maintained multiple project management methodologies, templates, and communications materials.- Executed extensive analysis on five clients, facilitating overall agency understanding and leading to more informed creative strategies.

Bachelor'S Degree, Advertising

Associate'S Degree