Haley Ausserer-Zelaya Email & Phone Number

Sacramento, California, Us

CivicWell supports leaders responding to the climate crisis and its impact on their communities. As a nonprofit organization, we inspire, equip, connect, and cultivate leaders working toward a more sustainable and resilient future.I co-project managed a rebrand and website overhaul that won a Best Brand Award (Identity Design) and a Trendy Award (Website).

Clients include entrepreneurs, small businesses, and nonprofits such as the Institute for Local Government, The Social Changery, Nourished Confidence, and the Arhoolie Foundation.

Telesomm brings the sommelier to your table. Connecting wine lovers and sommeliers for custom wine experiences.

Issaquah, Wa, Us

Outmark is the marketing outsourcing pioneer here to make marketing effective and fun, and help clients grow responsibly.In this role I spearheaded brand positioning and key messaging, market research, and strategy. I oversaw marketing and communications strategy development and implementation for several companies -- entrepreneurs, small businesses, nonprofits, and fast-growing international franchisors. I also served as Marketing Director for Outmark, collaborating with the team on digital marketing, social media, website design and development, content strategy, and more.

Floracopeia specializes in organic and wildcrafted essential oils, flower essences, and skincare. Its mission is to provide the highest quality botanicals and health education, support ecological agriculture, and promote traditional plant-based knowledge.In this position I created marketing and communications strategy, and managed the operations of the marketing department. • Created the communications plan and style guide, managed communications strategy• Designed and directed the content marketing plan; wrote content for all stages of marketing funnel including blog, social media, video, print, SEO-optimized web content, B2B, and email• Managed the company’s email marketing strategy including newsletters and automated sequences based on user behavior• Supervised three full-time staff; directed the work of contract designers, writers, photographers, and developers• Oversaw advertising strategy for Facebook, Instagram, Pinterest, retargeting, Google AdWords, print, video, events • Managed the social media calendar; implemented Instagram shoppable feed and giveaways to encourage engagement and user-generated content• Spearheaded site optimization projects and oversaw the work of web development agencies

Sacramento, California, Us

In this position I developed and executed a marketing plan for multi-channel strategy including print and digital advertising, email and website content, social media, community outreach, and collaborative programming. In order to drive graduate programs enrollment growth and revitalize brand awareness, I initiated and directed the redesign of the College website, engaged in quantitative and qualitative market research, created content for digital and print communications and ads, and developed educational outreach events.

Arhoolie Records is a seminal independent American roots record label, showcasing the best down home music since 1960. Acquired by the Smithsonian in 2016, Arhoolie has shared with the world the immense talent of hundreds of artists including Lightning Hopkins, Clifton Chenier, Big Mama Thornton, BeauSoleil, Mance Lipscomb, the Treme Brass Band, Flaco Jimenez, Los Cenzontles, Robert Randolph, and many others.I managed the company's marketing and social media, promotions, PR and communications, and royalties.Selected Highlights:•Spearheaded the company’s marketing and promotional efforts to drive revenue, grow audience, and increase customer engagement; collaborate on digital marketing strategy development •Produced reissue series of historic Mexican-American music. Used knowledge of Tejano music and target market to select priority artists from extensive catalog of recorded material. Created album covers to appeal to potential customers, ensure series continuity, and reduce costs. •Managed transfer of physical and digital royalty reporting to external service, streamlining internal processes and increasing efficiency. Oversaw yearly royalty reporting and payment, as well as tax compliance•Coordinated and collaborated on fundraising campaigns and events for affiliated nonprofit, the Arhoolie Foundation, which raised over $150,000

Oakland, Ca, Us

A contemporary dance company, Sarah Bush Dance Project makes the art of dance accessible by performing in locations as diverse as the company’s style - from parks, nightclubs, schools, and churches to traditional theater environments. The company brings deep emotion and humanity to its exploration of identity and sexuality within the broader themes of love, loss, and empowerment.I created content and collaborated on marketing strategy for the 2015 Rocked By Women performance series. I performed outreach that resulted in event sponsorships, partnerships with aligned organizations, cross-promotions, and extensive publicity, contributing to a year-over-year 19% increase in advance ticket sales. I recruited and supervised volunteers, coordinated logistics for an outreach event, and managed Front of House for performance events.

Fräulein Annie is an exclusive fine lingerie and swimwear brand, launched in London in 2011. German-born designer Frauke Nagel founded Fräulein Annie in order to create elegant garments that help women look their best and feel confident, on special occasions and in their everyday lives. This deeply romantic brand offers exquisite quality, perfect fit, and a touch of old school glamour.I performed quantitative and qualitative marketing research, and analyzed the findings using SPSS software. I prepared a research report detailing customer shopping trends and desires in ecommerce and boutique markets as well as recommendations for strategic marketing and brand development. I wrote and edited consumer-facing content to define company vision and strengthen brand voice.

Nashville, Tn, Us

CMT is the leading television and digital authority on country music and lifestyle entertainment. Part of MTV Networks, CMT and CMT.com offer an unparalleled mix of music, news, live concerts and series.As Library Research Coordinator, I performed industry and historical research, created user-friendly catalogues and revised underutilized catalogues in order to increase accessibility and staff use, and managed the library of music and historical resources.

Nashville, Tn, Us

The mission of the Country Music Hall of Fame® and Museum is to identify and preserve the evolving history and traditions of country music and to educate its audiences. The museum, called the “Smithsonian of country music” because of its unrivaled collection, serves visiting and non-visiting audiences including fans, students, scholars, members of the music industry, and the general public.As part of the Moving Image Archive team I preserved video artifacts and assisted exhibit development, multimedia marketing efforts, and licensing.Selected highlights:•Selected and edited footage for Museum exhibits on Porter Wagoner, Ray Price, and Keith Urban.•Collaborated on redesign of Museum archive database. •Researched and prepared performance footage of all CMHFM member artists for company website.•Created video dubs for Museum use and outside licensing. •Indexed and organized moving image artifacts.

Nashville, Tn, Us

Master Of Business Administration (Mba)

Certificate, Pr Strategy

End Of Life Doula Training

Comprehensive Training In Hakomi Mindful Somatic Psychology

Bachelor'S Degree, Cultural Studies And Media Studies