Haley Beckstrand Email & Phone Number

Salt Lake City, Utah, United States

Develop and execute strategic plans for key celebrity and influencer relationships through fundraisers, corporate partner campaigns, hospital visits, and other campaigns to aid trackable organizational fundraising growth and marketing KPIs● Relationship management - Manage portfolio of relationships through strategic touch points, moves management and relevant research about trends in the industry to leverage relationships for campaign initiatives, hospital visits and social fundraisers● Fundraising – Leverage strategic celebrity and influencer relationships to support campaign initiatives including corporate partners, hospitals, programs, and events leading● Marketing - Cultivate new celebrity and influencer partnerships through strategic networking to grow support for customer groups, strengthen brand affinity, and unlock fundraising potential

Greater Salt Lake City Area

• Collaborated and integrated sponsors and celebrity guests into Untold Miracle Podcasts• Planned and developed a schedule in conjunction with content, editing and corporate and social media teams• Created audio and graphic design material for social media posts• Reached out to celebrities for support of events, fundraising opportunities, and campaigns• Stayed up to date on celebrity news, relevance, up-and-coming talent, local visiting celebrities, and major celebrity events for continued partnership opportunities

Greater Salt Lake City Area

• Planned and executed Year of Action volunteer events including Day of Caring, Dr. Suess Day, and Season of Service• Advanced corporate relationships and donor network members in volunteerism and sponsorship• Collaborated with community schools and other partners to plan volunteer projects to fit the needs of the community• Ensured effective data tracking to ensure accurate information for reporting and future planning

Phoenix, Arizona Area

• Planned and implemented plan to recruit, screen, and train 180 new volunteer annually to support our transformative mentoring program for at-risk youth• Created and executed dashboard metrics to measure lead and lag indicators of annual goals• Oversaw the management, coordinator, and retention of individual and group volunteers to support organizational goals in stewardship and pipeline management

• Collected internal and external research on industry best practices for evaluating content and determined a recommendation for an internal assessment benchmark• Created media lists to pitch local and national outlets, focused on maximizing reach, engagement, and effectiveness• Assisted in drafting and pitching stories for both online and print outlets

American Heritage Department

• Facilitated hiring and training for 80 qualified TA’s over three semesters• Co-created a testing assessment database that processes 6,000 test questions to provide professors statistical analysis on question difficulty and effectiveness. The data gave professors context and strengthened future university exams• Graded over 200 essays a semester and consequently learned quality writing techniques after reading and giving feedback for student papers• Taught weekly labs to over 310 students over six semesters, and developed strong relationships with incredible, hard-working students

Bradley Public Relations Agency

• Client work for Thatcher & CO. PR Agency• Drafted over 10 media lists to ensure press pitches were effective• Created two briefing books for top management for communication meetings

The Universe

• Published 25 stories in print or online, focused on interesting topics to maximize readership and extend social media presence • Recognized by editors through the Best Reporter Award out of 50 reporters for developing creative story angles and meeting important deadlines• Wrote two articles a week and set up over 20 photographs to match the stories to provide visual elements to the writing

Washington D.C. Metro Area

• Created a fortune 1K penetration fundraising database for upsell and prospecting strategies to increase corporate giving revenue• Facilitated corporate microsite activation during disaster fundraising periods• Assisted in fiscal end reporting for in-kind donations to assess corporate partnerships and donation ask strategy

• Wrote and distributed three monthly newsletters for maximum engagement• Drafted and pitched four press releases to local, state and national media concerning new grants, hiring and expansion of the organization• Worked closely with BYU’s McKay School of Education, mentors and VISTA employees to hire and prepare student tutors• Designed over 10 flyers, calendars and posters for community relations

Master’S Degree, Public Administration

Activities and Societies: Grantwell Graduate Student Society

Bachelor'S Degree, Public Relations

Activities and Societies: Phi Kappa Phi, Kappa Tau Alpha, Phi Eta Sigma, PRSSA