Haley Beckstrand Email & Phone Number

Salt Lake City, Utah, United States

• Develop and execute strategic plans for key celebrity and influencer relationships through fundraisers, corporate partner campaigns, hospital visits, and other campaigns to aid trackable organizational fundraising.
• Relationship management - Manage portfolio of relationships through strategic touch points, moves management and relevant research about trends in the industry to leverage relationships for campaign initiatives.
• Fundraising – Leverage strategic celebrity and influencer relationships to support campaign initiatives including corporate partners, hospitals, programs, and events leading
• Marketing - Cultivate new celebrity and influencer partnerships through strategic networking to grow support for customer groups, strengthen brand affinity, and unlock fundraising potential

Greater Salt Lake City Area

• Collaborated and integrated sponsors and celebrity guests into Untold Miracle Podcasts
• Planned and developed a schedule in conjunction with content, editing and corporate and social media teams
• Created audio and graphic design material for social media posts
• Reached out to celebrities for support of events, fundraising opportunities, and campaigns
• Stayed up to date on celebrity news, relevance, up-and-coming talent, local visiting celebrities, and major celebrity events for continued partnership opportunities

Greater Salt Lake City Area

• Planned and executed Year of Action volunteer events including Day of Caring, Dr. Suess Day, and Season of Service
• Advanced corporate relationships and donor network members in volunteerism and sponsorship
• Collaborated with community schools and other partners to plan volunteer projects to fit the needs of the community
• Ensured effective data tracking to ensure accurate information for reporting and future planning

Phoenix, Arizona Area

• Planned and implemented plan to recruit, screen, and train 180 new volunteer annually to support our transformative mentoring program for at-risk youth
• Created and executed dashboard metrics to measure lead and lag indicators of annual goals
• Oversaw the management, coordinator, and retention of individual and group volunteers to support organizational goals in stewardship and pipeline management

• Collected internal and external research on industry best practices for evaluating content and determined a recommendation for an internal assessment benchmark
• Created media lists to pitch local and national outlets, focused on maximizing reach, engagement, and effectiveness
• Assisted in drafting and pitching stories for both online and print outlets

American Heritage Department

• Facilitated hiring and training for 80 qualified TA’s over three semesters
• Co-created a testing assessment database that processes 6,000 test questions to provide professors statistical analysis on question difficulty and effectiveness. The data gave professors context and strengthened future.
• Graded over 200 essays a semester and consequently learned quality writing techniques after reading and giving feedback for student papers
• Taught weekly labs to over 310 students over six semesters, and developed strong relationships with incredible, hard-working students

Bradley Public Relations Agency

• Client work for Thatcher & CO. PR Agency
• Drafted over 10 media lists to ensure press pitches were effective
• Created two briefing books for top management for communication meetings

The Universe

• Published 25 stories in print or online, focused on interesting topics to maximize readership and extend social media presence
• Recognized by editors through the Best Reporter Award out of 50 reporters for developing creative story angles and meeting important deadlines
• Wrote two articles a week and set up over 20 photographs to match the stories to provide visual elements to the writing

Washington D.C. Metro Area

• Created a fortune 1K penetration fundraising database for upsell and prospecting strategies to increase corporate giving revenue
• Facilitated corporate microsite activation during disaster fundraising periods
• Assisted in fiscal end reporting for in-kind donations to assess corporate partnerships and donation ask strategy

• Wrote and distributed three monthly newsletters for maximum engagement
• Drafted and pitched four press releases to local, state and national media concerning new grants, hiring and expansion of the organization
• Worked closely with BYU’s McKay School of Education, mentors and VISTA employees to hire and prepare student tutors
• Designed over 10 flyers, calendars and posters for community relations

Master’S Degree, Public Administration

Activities and Societies: Grantwell Graduate Student Society

Bachelor'S Degree, Public Relations

Activities and Societies: Phi Kappa Phi, Kappa Tau Alpha, Phi Eta Sigma, PRSSA