Haley Bender Email & Phone Number

West Hollywood, California, Us

West Hollywood, California, Us

Oakland, Ca, Us

-Managed day-to-day organic social media posting for two brands (e.l.f. Cosmetics and e.l.f. SKIN) across Instagram, Twitter, TikTok, Facebook, Snapchat, YouTube, Pinterest and BeReal-Maintained leadership as a first-to-market brand on emerging platforms-Worked closely with consumer insights and brand teams to develop data-and insight-driven content -Reported weekly and monthly social analytics to internal teams on social growth and engagement leading to key strategy insights-Ideated buzzy influencer gifts and brand partnerships to increase brand awareness and build relationships-Supervised a team of two social media interns on social execution, content creation and copywriting

Oakland, Ca, Us

-Managed daily posting across seven organic social media channels from start to finish including briefing, content curation, copywriting, strategy and execution working cross functionally with other teams to optimize messaging and achieve strategic goals-Grew the brand's key social channel, Instagram, from 5 million to 6.2 million followers-Monitored user generated content daily for inspiration, reposting and consumer insights-Quickly acted on viral moments that increased brand awareness and cultural relevance such as the e.l.f. x Chipotle collection and Ears. Lips. Face. Jeopardy! campaign-Worked with external partners to create trending social content and activate at events to increase brand awareness

Oakland, Ca, Us

-Wrote copy, designed, and posted daily Instagram Stories which led to increase in Instagram Story views from 50,000 average to 200,000+-Coordinated co-branded Instagram giveaways with culturally relevant brands leading to an increase in Instagram followers-Acted as a culture specialist, updating the team with opportunities relating to cultural moments, memes, and influencer news

-Write weekly blogs about trending makeup and skincare products, product recommendations and affordable beauty-Design and manage website

-Created, scheduled and published daily content across Facebook, Twitter and Instagram for seven clients under the Division of Student Affairs-Collaborated with internal and external leadership to consolidate social media channels to better serve the student affairs audience

Athens, Ohio, Us

-Planned and executed the organization's 50th Anniversary Celebration with current members and Chapter alumni-Coordinated professional mentor program for Chapter members and composed weekly email campaigns on sent to 50 students

Neuilly Sur Seine, Ile De France, Fr

-Edited Sephora.com product page copy for new launches and current product updates for brand voice, correct style and grammar and proper HTML format-Created Instagram caption copy for newly launched products and PLAY! by Sephora program-Wrote copy for multiple assets for September 2019 Play! by Sephora box including social, mobile push notifications, in-app inbox cards and email subject lines and copy-Assisted in creation of copy for 2019 Cyber Monday and Holiday digital promotions

-Spent one week in Barcelona, Spain studying strategic communications for startup companies-Worked with a group of five students to research and develop social media strategy for SanaVida to increase customers and reach

Athens, Ohio, Us

-Create content three times per week for Undergraduate Admissions Facebook, Twitter and Instagram accounts. -Produce social media content proposals for Undergraduate Admissions communications team to increase followers on all platforms.

-Received Honorable Mention recognition out of 66 schools for the #makeitDIVERSE campaign, a PR initiative for the PRSA Foundation, a non-proit dedicated to increasing diversity in the PR industry

Columbus, Oh, Us

-Created and reviewed analytics reports to improve ad performance and optimize website content.-Wrote press releases and web stories, produced social media content and organized events-Interacted with and pitched stories to local and national media and local influencers including WTTE, WSYX and the Wall Street Journal