Haley Birch Email & Phone Number

Chester, Ct, Us

Chester, Ct, Us

Business Analyst:• Spearhead the identification, development, and implementation of strategic initiatives to enhance efficiency and productivity.• Leverage UX expertise to gather product requirements through 1:1 user interviews, data analysis, and reporting to stakeholders and developers.Main projects:LMS Implementation & Support:• Collaborate on data mapping for internal employee records from HRIS, ensuring seamless integration with the new system.• Facilitate the setup of online courses, OJT, and in-person training within the new system.• Troubleshoot and provide automation solutions for departmental hierarchy.UX Research Services:• Drive ongoing in-house program improvements through comprehensive UX research.• Develop research plans to interview current and potential users, and create personas, empathy maps, and journey maps.• Utilize data-driven insights to inform design improvements.

Chester, Ct, Us

Training Department:• Continuously apply learning principles from my Master’s program, fostering personal growth and development.• Acquired deep knowledge of the product portfolio to deliver informed and engaging trainings, both virtually and in person.• Revamped training courses, incorporating e-Learning principles to enhance learner engagement and retention.• Implemented interactive components and task automation to enhance virtual trainings.• Cultivated internal and external relationships to support training and company-wide initiatives.Special Assignment: LMS Implementation Specialist:• Led the research and implementation of an LMS platform for comprehensive training purposes.• Facilitated cross-functional communication to ensure adoption across multiple departments.• Ensured user-friendliness of the LMS design through rigorous user testing and iterative improvements.• Developed an informative sign-on orientation course to guide learners.

Chester, Ct, Us

Copywriter:• Crafted excellent original content by collaborating with teams to understand project expectations and align content with company needs.• Engaged in the brainstorming process and conducted research to develop and support writing.• Produced diverse content for product sheets, catalogs, blog articles, website UX writing, and email campaigns.Content Strategist:• Ensured effective representation of brand pillars, positioning the company as a pioneer and industry leader.• Conducted internal research to inform marketing decisions.Survey Analysis:• Analyzed survey results from 50 participants to determine statistical significance, providing valuable insights for decision-making.Brand Manager:• Orchestrated creation of product launch assets through planning, organization, and execution of social, email, and video campaigns.• Maintained effective communication with senior leaders to meet company goals on marketing initiatives.

Client: Pumpkin (dog insurance)

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Performed user research to inform design decisions, employing methods like interviews, personas, empathy mapping, prototyping, and usability testing. Adopted an iterative approach to deliver user-friendly web and application solutions. Collaborated cross-functionally to translate research findings into actionable design recommendations.

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Lakeland, Florida, Us

Create engaging and informative blog articles for multiple chimney websites, delivering valuable content to their target audiences. Conduct research to ensure accuracy and relevance, covering topics such as chimney maintenance, safety, and repairs. Employ effective storytelling techniques and SEO best practices to optimize the articles for search engines and increase organic traffic.

San Francisco , California, Us

Contracted as a Digital Content Writer to deliver content for Webflow, a prominent client in the web design and UX industry. Collaborated closely with the team of editors to deliver compelling and engaging digital content. Leveraged expertise in copywriting and content design to create impactful messaging and drive user engagement. Produced high-quality written materials that aligned with Webflow’s brand voice and effectively communicated their value proposition.

New Britain, Ct, Us

As a Writing Tutor, I facilitated sessions on the interconnectedness of reading comprehension and writing, outlined the writing process, taught essay organization, and provided guidance on revising, editing, proofreading, & writing mechanics. Conducted 1:1 sessions utilizing guiding questions to foster critical thinking and enhance students’ writing abilities.

Master Of Science - Ms, Human Computer Interaction

Bachelor Of Arts - Ba, English Language And Literature/Letters