- Coordinated all digital communications, including reporting on analytics.- Managed PPC and other paid media campaigns.

- Achieved sales that were up 45% YoY for the direct-to-consumer proposition, through a variety of marketing techniques including email marketing, social media and PR.- Increased the number of email subscribers by 20%.- Implemented a campaign plan for the direct-to-consumer, trade and corporate gift propositions and managed all campaigns from end-to-end including SEO, PPC, e-mail campaigns and social media.- Delivered a summer campaign that achieved a 14% increase in unique users visiting the website and 98% increase in YoY sales.- Managed two websites (direct-to-consumer and trade), including optimising over 150 products.- Developed a social strategy.- Created a comprehensive analytics dashboard to report on all aspects of marketing for the direct-to-consumer proposition.- Delivered monthly presentations to the SLT and weekly presentations to staff to update on marketing activities and ensure all aspects of the business were aligned.- Managed another member of staff.

- Developed a new eCRM strategy including a new promotional email plan and automated programs such as welcome, lapsed, cross-sell and up-sell which led to a 20% increase in customer activation.- Developed a new loyalty program (via email) which resulted in a 16% increase in customer loyalty.- Consistently achieved open rates that were 19% above industry average and click through rates 6.3% above industry average.- Increased the social media following by 55% by using more engaging content, promoting ads and raising brand awareness via influencer partnerships.- Worked with 40 brand-new influencer relationships with micro-influencers such as @davidsamgibbs @hillhousevintage and @rubyandb, achieving average engagement rates of 3.18% (1.4% above industry average).- Worked closely with the CRM platform to overcome several business critical data issues. - Developed campaigns to boost our Trustpilot score from 3 to 7.9.- Developed a crisis communications process for internal and external stakeholders to follow. This involved working with internal teams (such as IT, stock and purchasing) and our external PR agency to react accordingly to any crisis or sensitive situation, with particular focus on communicating important and reactive messages via email, social media and the press.- Managed the content and delivery of quarterly company newsletters to inform all staff of the latest initiatives and achievements within the business.- Managed a team member.

After 8 months in this role I was made responsible for hiring and managing my own team due to my success in:- Implementing a new email marketing structure, plan and layouts which increased email engagement. 11% improvement in open rates, 6% improvement in click through rates. - Implementing a new welcome program which helped increase customer activation figures by 10%.- Growing @freshmilkandmore Instagram following by 2,000% organically.- GDPR compliance with regards to email marketing.- Migrating 82% of customers to new website (exceeding target by 22%).

Solely responsible for email marketing activity for rugby, basketball and fitness publications, my main activities in this role included:- Creating email newsletters which exceeded sales targets by 10% on average, per month.- Strategic planning of key subscription products, including subscriber engagement and conversion methods where I grew Rugby Coach Weekly subscription figures by 15%.- New product launches.- Affiliate marketing.- Training up new team members.

Admin assistant to the English department at a secondary school. Main responsibilities included: Word processing, photocopying, stock management, organisation and co-ordination of correspondence, organising meetings, updating data bases and liaising with other members of staff.

Managing deliveries, stock preparation and replenishment, maintaining the orderliness and efficiency of the stockroom, customer service, sales, handling money and maintaining standards.