Manage all social channels. Work with the marketing team to develop content that helps current and existing customers better understand the business challenges they can overcome using Cognito Forms and get the most value out of their account.Create blog posts and other website content, possibly including feature pages, support content and FAQs.Develop social media posts to promote and distribute our content, raise awareness of our platform, and draw attention to our customers.Identify customers for spotlights, conduct customer interviews, and develop customer spotlight articles for the blog, then promote those articles.Create digital newsletters and other operational emails.Build form templates and develop related content around those templates.Develop content for new feature promotions.

Proposed, presented, and tracked a marketing budget for the new store opening. Handled communications and PR with marketing partners in terms of events, social media campaigns, branding assets, influencers, printing, etc.Worked with local vendors to hire and plan for the opening event. Create partnerships with local non-profits to receive grant funds from REI.

• Managed a database on Salesforce of over 80,000 people.• Organized, coordinated, and spoke at a set of events in over seven cities in South Carolina that over 1,000 people attended, called “Circles of Women”, with a coinciding marketing plan. • Developed, implemented, and evaluated all social content.• Manufactured the SC Women in Leadership (SCWIL) website by outlining the architecture, implementing web-based applications, databases, and interfaces through development, testing, and deployment.• Developed and maintained the SCWIL website (scwomenlead.net) using WordPress and affiliated extensions such as Wufoo, TablePress and WPBakery.• Spearheaded the branding of SCWIL and successfully designed and integrated a communications strategy for general and target markets. • Continuously managed ongoing projects, established lasting business relationships and create powerful tools of communication to increase visibility of SCWIL.• Directed, managed, and guided two interns through daily communication responsibilities. • Maintained a media and communication list for over 50 media contacts across South Carolina.

• Wrote and designed monthly newsletters via Mailchimp to over 200 contacts. • Created marketing and advertising campaigns on various electronic and print media outlets to promote upcoming events and the organization. • Provided onsite assistance and management during events while working collaboratively with volunteers and team members.• Updated social media outlets such as Facebook and Instagram to increase membership outreach following.

• Coordinated an event that over 700 people attended with duties including maintaining a list of volunteers and donors, coordinating ticket sales, delegating activities and generating event advertising. • Maintain the engagement and design of four websites using WordPress and data collection software such as Wufoo and Google Forms.• Draft and send email newsletters through Mailchimp with databases of over 4,000 people to increase user interaction and provide relevant, timely information.

• Assisted in planning fundraising events including an annual gala that raised over $15,000.• Created marketing and advertising campaigns on various electronic and print media outlets to promote upcoming events and the organization. • Provided onsite assistance and management during events while working collaboratively with coworkers. • Updated social media outlets such as Facebook and Instagram to increase membership outreach following.• Drafted press releases for various performances and events throughout the season, including Dracula and The Nutcracker.• Maintained a media and communication list for over 30 media contacts.