Haley Couch work email
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Haley Couch personal email
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Top-performing, highly energetic Marketing and Business Development Professional with more than 8 years of experience in planning, executing and managing global multi channel B2B marketing activities. Consistent history of generating the highest revenues within an organization and exceeding goals and ROI targets. I am a fun, positive self-starter with excellent communication skills. I have a strong track record of successfully driving growth, increasing revenue and cultivating successful relationships in the digital and Saas industries. Specialties: Marketing, Sales, B2B, Display Advertising, Online Media Buying and Selling, Leadership, Management, Traffic Acquisition, Online Marketing, Account Management, Business Development, Performance Marketing, Lead generation, Brand Management, RTB, Campaign Management, Video Advertising, Social Media Marketing, Web and Mobile Advertising, Ad Targeting, SaaS, Software Sales, User Acquisition, Customer Strategy, Marketing Strategy, Customer Relationship Management, Client Success, Reporting and Analysis
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Head Of Business DevelopmentSitejabber Dec 2018 - PresentRedwood City, Ca, UsSitejabber provides e-commerce companies with a leading solution to collect and manage reviews online. These reviews ultimately lead to increases in traffic, leads, and conversions. As an extension of online reviews, Sitejabber also provides companies with a way to manage their online reputation, improve their customers' experience and build loyalty. -
Digital Marketing ManagerSilver Fern Media Jan 2015 - Dec 2018Silver Fern Media develops and manages international client accounts for customer success and revenue growth. We manage and drive online campaigns with Agencies, Advertisers and Publishers across Web and Mobile Media through targeted media buying, dedicated campaign management and superior optimization. * Manage campaigns for leading clients and brands such as McCann, Suite 66, Ladbrokes, Betclic, William Hill and more* Design and plan global online marketing strategies that increases growth in traffic, leads, users and acquisitions* Manage PPC campaigns * Plan and execute CPM, CPC and CPA campaigns across multiple channels of media* Ensure fulfillment of KPIs through data analysis and optimization* Consistent monthly revenue increases of up to 200%. -
Director Of Online MediaDigifuse Mar 2013 - Dec 2014Developed online media department by establishing and managing partnership with Yahoo. Directed work of Ad Operations Manager and Publisher Manager. * Created seat on the Yahoo Ad Exchange generating $1M in revenue from zero * Signed contracts with multiple technology partners to scale business and offerings* Signed contracts with Criteo and Vizury, two of the largest re-targeting companies generating hundreds of thousands of dollars in revenue* Strategized new business through data analysis and implementation of marketing plans * Worked cross-functionally across multiple teams and key stakeholders* Managed Ad Operations and Publisher Manager through weekly meetings and mentoring
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Online Sales Team LeaderAdorika Oct 2011 - Mar 2013Tel Aviv, Tel Aviv, IlManaged Advertisers, Agencies and Networks worldwide through relationship building and account managing. Managed Lead Generation Team in handling sales pipeline for the Sales Team. * Signed contracts with and managed the highest performing Advertisers in the organization such as Bigpoint GmbH, Binbit, Neomobile and more. * Generated hundreds of thousands of dollars in revenue monthly increasing sales by more than 100%.* Managed successful day to day account management of clients* Collaborated across teams, including Creative, AdOps and Media to provide highest level of service* Drew new sales leads by managing and training two employees in the Lead Generation Team* Managed all activity in Saleforce -
Online Sales ManagerMatomy Media (Previously Xtend Media) Nov 2010 - Sep 2011Tel Aviv, IlWorked with the top online Media buying Agencies, Advertisers, Affiliates and Networks worldwide to provide top quality and premium media to brand and direct response Advertisers.* Negotiated and signed contracts with clients with a 75% close rate.* Increased Sales by 60%.* Established and managed Agency relationships including Profero, the7stars, OMD and more generating hundreds of thousands of dollars in revenue.* Prepared and strategized proposals and briefs for clients - recommended media plans of action including allocation of budget, rates, pricing models and media channels.* Managed activity in Salesforce -
Online Publisher ManagerMatomy Media (Previously Xtend Media) Mar 2009 - Nov 2010Tel Aviv, IlContacted, negotiated and signed contracts with Online Publishers worldwide to provide them with quality sales inventory.* Managed and optimized Publisher accounts through analysis of performance and data ensuring month-on-month growth and revenue increases* Increased Publisher sales by more than 100%* Signed and managed highest yielding Publisher in the organization which became an exclusive client* Signed a Facebook Publisher which generated highest daily revenue in the organization* Part of the company's Marketing Team in managing all Forum activity online
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E-Commerce Store Manager (Previously Beinsync)Phoenix Technologies Feb 2008 - Feb 2009Campbell, Ca, UsManaged the B2B marketing and sales activities of maintaining all Phoenix Technology software products and promotions in the online store.* Streamlined and ensured user flow/experience by applying trial and error, problem solving and A/B testing by partnering cross-functional teams, including Analytics and QA.* Managed B2B relationships with Affiliate vendors CNET, Tucows and Amazon increasing sales by 60%. -
Affiliate ManagerPhoenix Technologies Jan 2007 - Feb 2008Campbell, Ca, UsManaged online Affiliate account with Commission Junction and B2B relationships with software resellers.* Managed thousands of publishers worldwide increasing sales by more than 100%* Analysed and reconciled reports from third party vendors. * Managed direct client business accounts including up-sells and cross-sells.* Sourced and closed deals with SME (small to medium sized enterprises) business partners.* Worked directly with the QA and the Customer Support teams to ensure the best service to clients.* Troubleshot and resolved client issues in an effective and timely manner.* Worked in conjunction with graphic designers creating email, landing page and banner design content.* Created content of promotional emails for direct and OEM customers including SanDisk. * Edited the website as well as technical papers in English.
Haley Couch Skills
Haley Couch Education Details
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University Of OtagoMinored In Management
Frequently Asked Questions about Haley Couch
What company does Haley Couch work for?
Haley Couch works for Sitejabber
What is Haley Couch's role at the current company?
Haley Couch's current role is Marketing and Partnerships.
What is Haley Couch's email address?
Haley Couch's email address is ha****@****hoo.com
What schools did Haley Couch attend?
Haley Couch attended University Of Otago.
What skills is Haley Couch known for?
Haley Couch has skills like Online Marketing, Online Advertising, Ppc, Media Buying, Digital Marketing, Ad Networks, Mobile Marketing, E Commerce, Business Performance Management, Advertising, Sales Management, Display Advertising.
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