As Director, Digital Media, my main responsibility is to oversee the digital practice for the agency while leading a handful of accounts and acting as a SME for the others which I don't lead.Clients: ORIJEN, Chinet, Trex, Perkins, Cabinets To Go, Thos. Baker, Gracious Home, Coca-Cola Consolidated, New Business

Clients:Zebra Technologies (North America and EMEA), Alchemer, Grant ThorntonMerkle is part of the Dentsu network.

Clients: UnityPoint Health, Athene USA, Mendota Hearth/NetZero Fire, Stine Seed, Helena Agri Enterprises, Unverferth, Think Iowa City (Iowa City/Coralville Area Convention & Visitors Bureau)My job duties include:- Understanding client objectives and translating them into paid digital media strategies and proposals.Implementing digital media campaigns inclusive of digital display, pre-roll, OTT, SEM, site direct and social. - Set up, manage and report on campaigns run via third-party vendors, self-serve DSPs and/or Google's Ad suite.- Staying on top of digital industry trends, digital capabilities, developments and platforms.-Providing campaign recap reporting to clients and recommend appropriate optimizations.- Perform website, SEM and digital campaign audits.- Offering SEO knowledge and expertise to Trilix clients.- Communicate ad specifications and deadlines to internal creative teams.- Working with Google Ads platform, Google Analytics and Google Tag Manager, SEMrush and self-serve DSPs.- Building and maintaining relationships with media sales representatives.- Assist in writing digital campaign proposals.

Clients: LP Building Solutions, Lochinvar, Bridgestone/Firestone, Nashville PredatorsCreated and maintained client digital media campaigns through objective and goal setting, strategy and planning all the way through the buying and activation phase; create result reports at cadences dictated by clients while optimizing and sharing insights as the campaign continuesWas responsible for placing media ranging from $100,000 - $5,000,000 in total yearly spendProvided insight and input to existing and emerging opportunities for agency clients and partnersSupported executive media team in the collection and evaluation of third-party programmatic vendor vettingManaged day-to-day client interaction and expectation managementManaged countless deliverables with the ability to effectively and efficiently transition through client and agency asks*NOTE: Laid off due to the growing economic downfall following COVID-19, not based on performance or work ethic

- Serve as point for all paid social (Facebook, Instagram and LinkedIn) campaigns including content creation (copy), working with dev and creative teams for ideal creative and landing page experiences, create audience targets (CRM, Lookalike or advanced audience target), manage client budgets to be most effective.- Research, write, implement and report on all Google Ads campaign (paid search, display, retargeting)- Manage Google Tag Manager, implement pixel strategy to uncover data (incl.: tag and trigger creation/placement); aid in email and landing page creation for high-covering lead gen/consumer engagement campaigns- Other duties as assigned.Clients: Hot Springs Spas (dealers), Project 615, others as assigned

Clients: Stine Seed Company, Vein Center at Iowa Heart, Unverferth, Availa Bank, Helena Agri Business, Balance GT, Iowa City/Coralville Area Convention & Visitors Bureau, Fareway Meat MarketI used my experience from my time at Trilix to monitor campaigns from start to finish, negotiate/communicate with digital vendors, tag/traffic all campaigns, analyze and optimize all digital display, video, and SEM campaigns, report campaign statistics and manage client digital advertising budgets. Other integral parts of my position:• Collaborate with media department and accounts team to develop, execute and report on all digital media campaigns.• Implement programmatic, SEM (PPC Google Ads), display, video, social and site direct digital campaigns.• Provide campaign recap reporting to clients and recommend appropriate optimizations.• Work with ad serving platforms (Sizmek or DoubleClick).• Manage digital billing and invoicing through STRATA buying software.• Work with creative team to communicate ad specifications and deadlines.• Work with analytics team to analyze web metrics.• Strong presentation and writing skills.• Up-to-date on industry trends & developments.

Verticals Include: healthcare, internal communicationsMy role in the Trilix PR department was ever-changing. In my previous position as Communications Analyst, I assisted the PR/Communications, Media and Interactive teams with research and analysis of markets and campaigns for our clients. I would pull analytics from email, social and digital campaigns. In this role, I strategically planned the best campaigns for our social media clients in a more social-focused capacity while continuing to analyze all social, media and interactive campaigns/projects on email, web and social media platforms.To learn more about Trilix, visit www.trilixgroup.com.

Clients: Stine Seed Company, Vein Center at Iowa Heart, Balance GT, Availa Bank, Iowa Wild, Templeton RyeAs the communications analyst at Trilix, I assisted the Public Relations/Communications, Media and Interactive departments by researching and analyzing different markets for clients. I pulled analytics for email, social, and digital campaigns and created custom reports that provided strategic insight from to our clients. I worked in Google Analytics, NUVI, Cision's VocusPR suite, native social media analytics sites as well as with various other vendors. During my time as the communications analyst, I also became Google Analytics IQ Certified.In addition to the analytics side of the job, I was also in charge of all posting and creating content for all of Trilix's social media accounts. I created content calendars for Facebook, Twitter, Instagram and Snapchat. I assisted Trilix's communications specialist with different social media accounts that ranged from hospitality to liquor brands.To learn more about Trilix, visit www.trilixgroup.com.

Clients: Casey's (fka Casey's General Store), Balance GTAs the media coordinator I was able to learn the ins and outs of the Media department. I assisted in planning media for Casey's summer promotions on linear TV and terrestrial radio. I was responsible for a handful of key markets in metro and rural top 2 and 2 markets buying across linear TV and terrestrial radio. In this role I learned the foundations of media planning and buying. I also learned the importance of developing relationships with media vendors/reps in our key markets. When I was not buying/planning for Casey's, I assisted the team at client trade shows and in-person activations for Balance GT, a soybean performance system.If you want to learn more about Trilix, go to www.trilixgroup.com.

I interned with Atlantic Bottling Company during my final semester at a Drake University. As the social media intern with Atlantic Bottling Company, I was to increase awareness of Atlantic's long history with Iowa and Coca-Cola products. I aimed to bring Atlantic's family atmosphere to their social media presence by utilizing archived photos since the beginning of the company while elevating Coca-Cola products in the central and southern Iowa regions. I also was able to create and distribute native content through our social media channels. Make sure you follow, like and interact with Atlantic Bottling Company on Facebook, Twitter, Pinterest, and Wordpress!

-Lead and directed the Marketing Department, and hold regular meetings to keep everyone on the same page.-Served on the Executive Council-Served on Program Council -Developed a written strategic marketing plan in collaboration with the Executive Council and Advisory Board-Conducted a marketing analysis of the chapter image in collaboration with the Membership Recruitment Department-Oversaw and coordinated public relations, publicity, and philanthropic fundraising for the chapter -Ensured Event Planner Forms were completed and submitted to the Vice President of Risk Managers in a timely manner-Maintained and updated Drake Alpha Phi website (www.drakealphaphi.com)-Kept members in line when it came to appropriate social mediaGamma Omicron, Drake.

Over the summer of 2014, I gained an extensive knowledge in B2B companies and the use of social media. While working with the marketing team at Workiva (formerly WebFilings), I helped with a complete rebranding of the company, increased Facebook likes, Twitter and LinkedIn followers, as well as created a Google+ page that is gaining traction every day. For more of what I've done, check out Workiva on Facebook, Twitter, LinkedIn, and Google+.

Developed press releases related to university affairs, contacted alum for alumni newsletter stories, worked with CisionPoint to create media reports.

I built and decorated ice cream cakes and pies, scooped ice cream, used my sales-minded personality to up-sell customers different ice cream combinations. As a key holder, I was trusted by ownership to open and close the shop, handle money, count drawers at the end of the night, and manage other employees during morning, day and night shifts.

I learned and extensively used DUSIS information system to keep records of prospective, current, and graduated students. I assisted students, alumni, professors, parents and other callers who inquired about student records, past records, and vaulted records. Clerical duties included: copying, scanning, faxing, mailing, and filing.