• Create informative, relevant reels for audience of 139k followers• Maintain consistent branding• Brainstorm new ways to inform with video based on insights from KPIs

• Founded the company’s first social media management department• Sole content creator, strategy developer, copywriter, marketer for 7+ clients• Implemented marketing and promotion tactics that lead to a follower growth of 20% in total social media shares in 2022

• Created 15+ posts and captions to establish brand voice and background• Capitalized on the brands’ unique training methods to increase engagement rate from 0.7% to 11%• Used focused hashtags and location based CTA’s to increase profile visits by 294%• Created reels showing brand authenticity leading to an increase in reach by 3,016%

• Manage organization of weekly speaker rotation• Admin the Facebook Group• Assist chapter president with organization and admin tasks

• Collaborated with Bose to deliver a solution to a prominent marketing challenge• Expanded the target audience with focused messaging• Created a holiday advertising campaign from start to finish

• Lead weekly meetings with my team and the Romans 12-2 Project Inc. founder• Developed Google Search Ads for Romans 12-2 with specific messaging to drive conversions• Evaluated the campaign KPIs weekly to tweak and improve its performance

• Spearheaded the organization’s first social media strategy using insights-driven messaging and increased membership by 91%• Designed photo and video graphics for informative engaging social content on Instagram• Curated a monthly editorial calendar• Increased average post engagement by 128%

• Built and launched social strategy to attract global involvement in production of documentary• Created and managed engaging social content across 2 channels (Instagram and Twitter) includinga weekly highlight series• Developed social content calendar and analyzed/reported monthly on KPIs to make insights-driven strategy improvements• Aided with influence evaluation and partnership procurement

• Collaborated with chapter advisors to storyboard, film, and compile videos for recruiting purposes• Used visual storytelling and interviews to showcase the authentic sorority experience in 4+ videos

• Refined social media strategy by performing competitive audits and reviewing engagement to provide insights-driven content• Refocused brand presence to foster values-based digital conversation with authentic storytelling• Utilized content calendar for multiple platforms, catering posts to various audiences

• Served as a liaison between Panhellenic community leadership and thechapter of 250+ women• Collaborated with executive committee on strategic managerial decisions toensure the current and future success of organization• Streamlined communication and redesign event sign-up processes

• Assisted in set up of studio lighting, boom mic, tripod, and cameras• Operated camera equipment during shoots including the Sony a6300, Sony a7SII & DJI Mavic Air2• Filmed 10+ photo and video shoots promoting online events• Furthered my knowledge in the creation of video from storyboard to post-production

• Enforced city law, rescued swimmers, and provided emergency care for beach patrons• Programmed and implemented team physical training• Enhanced leadership skills by motivating team members during daily tasks• Admin of the VBEMS Lifeguard Facebook Page

• Contributed in copywriting efforts through the formulation and distribution of 10+ press releases• Cultivated strong relationships by collaborating with partners to execute public relations initiatives• Assisted in development of new crisis communications plan creation during merger• Monitored and audited online conversation during merger to gauge patient satisfaction and respondaccordingly