• Drive engagement and shape audience interactions through clear messaging and compelling communication tactics i.e. monthly newsletters, social media content, and feature stories.• Write, edit and publish feature stories, news releases, and blog posts on WordPress for a variety of industries including oil & gas, mining, manufacturing, construction, non-profit, fine art, and religion.• Develop and implement social media plans and editorial calendars.• Regularly track metrics against goals for Facebook/Meta, Twitter/X, Instagram, LinkedIn and website traffic.• Resource industry experts and conduct professional interviews.• Collaborate with designers, social media specialists, and public relations team members to ensure project scope is defined and executed.• Research client-specific projects and fact-check articles for accuracy.• Build social media influencer contact lists with more than 50 contacts.• Assembled more than 100 press kits for high-profile influencers in the angling industry.

• Wrote and edited e-blasts and social media copy, collaborating with designers to meet brand standards and adhere to the brand’s style guide.• Created and pitched ideas for marketing collateral.• Managed Northrop’s email and social media presence on Facebook, Twitter, and Instagram.

• Independently filmed, directed, and edited videos for marketing and advertising the program, taking projects from concept through completion.• Mentored peers in their independent creative process. • Developed ideas for future multimedia projects.• Filmed, edited, and scheduled the posting of promotional content on TikTok and YouTube.

Greeted and supported fellow staff in meeting customer needs, provided service to ~150 patrons per night, operated POS system to input customer orders, maintained a clean and sanitary work environment, promoted and marketed the restaurant on social media.

Self-started a business giving private, one-on-one lessons to youth softball players, personalized lessons meeting the goals of each athlete, empowered young girls to continue in athletics