Create internally operated trips program with six to eight trips per year yielding net revenue of $256,000 per year.Assume total responsibility and ownership in leading the planning and execution of all internally operated trips, at any scale.Develop and oversee annual operating budget driving $1 million+ in revenue, better than goal by 10 percent.Select distinguished Cal professors to build exclusive trip itineraries with. Maintain regular communication with them and align their goals with project goals.Craft marketing strategies based on unique qualities of each trip.Write engaging copy for trip brochure, web, marketing emails, and social campaigns.Select vendors, develop relationships, and negotiate for best pricing.Proactively bring new ideas and improved processes to team to streamline internal team operations and enhance traveler experience. Deliver clear and concise passenger communication through trip docs and email comms.Provide on-trip leadership for passengers, Cal professors, and trip vendors.Supervise full time employee, train and manage interns.

Produce and implement 10 - 12 events annually from conception to completion. Events include luncheons, pre-game athletics events, and black-tie fundraisers for 50 - 1000 people.Arrange all event logistics including budget creation, venue selection, menu, entertainment, speaker recruitment, and transportation.Assist with marketing events to 450,000 Cal alumni. Utilize key digital communication channels (social media, web, email) to produce relevant and engaging communications to the community that result in measurable action.Recruit and train volunteers to help market events through their own networks and to contribute during events themselves.Engage with business development team, indicating sponsorship opportunities and helping to integrate current partners into events.Manage and select all event giveaway and promotional items for CAA events.

Advised 15 alumni groups in Northern and Central California on marketing, communications, eventproduction, registration, membership, finances, and volunteer management.Created and sent email communications via Convio web tool on behalf of 78 alumni groups garneringpublicity from 450,000 Cal alumni world wide.Contributing planner in a wide variety of events including pre-game athletic events, homecoming, lectures. Manage marketing and social media campaigns for pre-game athletic events.

Processed membership payments using four separate methods all requiring explicit attention to detail.Mastered Cal Alumni Database System (CADS), maintaining records and using search functions.Interacted with alumni by phone and in person to resolve payment errors, answer membership questions, providing excellent customer service.Resolved @Cal customer service problems and processed general CAA email inquires.Maintained CAA LinkedIn group of 42,547 members.