Responsible for the development, implementation, facilitation, and evolution of the Frazier’s new Bourbon ltd. Members Club and all complimentary Bourbon programming and events.

● Hire and manage a team of over 150 promotional staff and independent contractors while maintaining a culture of diversity, equity, and inclusion.● Design and implement industry and safety compliant training programs in line with company culture that establish staff as authentic ambassadors of the various brands we represent.● Develop marketing strategies for major brands that align with company goals, with a focus on increasing customer loyalty through experience marketing.● Conceptualize and execute memorable and unique experiences that form emotional connections between the consumer and brands.● Utilize surveys to measure customer and employee satisfaction, and then to pivot processes according to results.● Successfully build and maintain relationships, both internal and external, to ensure our staff and clients are happy, and that we deliver the highest quality customer service.● Help clients optimize their CRM and marketing automation, including overseeing creative development, segmentation, and quality assurance for email consumer databases.● Cross activate over all marketing platforms; grassroots, social, events, and influencer outreach, while tracking metrics to monitor ROI.● Design and procure point of sale merchandise and printed materials to support marketing campaigns.● Responsible for an aggregate annual marketing budget of over $1M, with acute attention to detail and budget adherence.

Social and corporate event planning

James Beard nominated bar program