Haley Hogan Email & Phone Number

• Write, edit and distribute press releases • Develop promotions with local and national broadcast stations• Field media requests for client interviews and product placement• Train spokespersons on client key messaging• Maintain daily media outreach for maximum coverage • Key clients: Party City, Palace Resorts, Le Blanc Spa Resort• Placements secured with the following: NBC “LX New York,” NBC “South Florida Today,” Kidd Kraddick in the Morning, On Air with Ryan Seacrest, Detroit Free Press, Florida Today, Palm Beach Post, Recommend Magazine, TravelPulse.com, PerezHilton.com and many more

•Created strategic marketing plans for 6 territories in Florida•Executed 3 direct mail campaigns helping the sales force to generate new business •Planned an average of 5 monthly events ranging from in office Lunch and Learn Presentations to Baseball Suite Nights with the Tampa Bay Rays to Customer Appreciation Events and Customer Advisory Board meetings•Traveled to each Florida markets to meet with Regional Sales Directors and Executives on a regular basis•Communicated marketing updates and motivated sales team daily •Managed all Florida media including but not limited to Clear Channel and Tampa Bay Rays radio advertising, Palm Beach County print advertising and Local Chamber online advertising•Encouraged community involvement by including charity sponsorships as part of each region’s marketing plan as well as membership with local county chambers•Conducted research to aid in market penetration •Measured quarterly on ROI for each market within my region

•Organize, Plan, and Budget clients’ advertising schedule•Negotiate with Media Representatives for most efficient rates •Research publications, television, radio and other forms of media •Explore new and innovative ways to reach consumers•Interviewed 12 and hired 6 college interns •Responsible for teaching and motivating 2 interns each semester•Took over media plan for Disney Destinations to aid in advertising for the “Year of a Million Dreams” campaign•Elected “Publicity Manager” of the Social Committee in which I promoted 15 events •Planned and Organized 5 social events for employees to increase company morale •Key Clients: St. Petersburg/Clearwater Area Convention and Visitors Bureau, Disney Travel Industry Marketing, Nassau/Paradise Island Promotion Board, Outer Banks Visitors Bureau

•Made between 15-20 cold calls everyday to local businesses offering info about Vmeals service•Followed up orders with phone calls, emails, and office visits to ensure quality customer service•Networked with 20 other Orlando professionals each week at Business Networking International •Attended seminars and meetings to gain experience in networking•Maintained relationships with clients, vendors, and colleagues