Branding, fashion and product design, illustration, textile design, graphic design, packaging, website design, social media and marketing collateral.Clients - Universal, Moose Toys, The Wiggles, Toy Monster, Blue Flowers, Stonnington Toy Library, Studio Tyyli, Collective Hub Magazine, Harlequin Publishing and Caprice Australia.

Designing beautiful, premium quality invitations and cards for weddings and events.

- Specialised in print and digital graphic design for licensors and small businesses- Areas includes: children's publishing, branding, product design and development, packaging, social media assets, craft and showbags- Maintained strong standards within approved brand style guidelines- Created high-quality content for social media, websites and advertising

RESPONSIBILITIES - Provided creative direction by managing all aspects of innovation, including cross-category styleguides, packaging, campaigns, social media and marketing collateral, across all brands within licensing- Maintained brand authenticity by generating and presenting regular updates, strategies and trend forecasting, to key licensees and retailers across the globe- Identified product category gaps in the market and delivered solutions and new concepts to retailers- Managed the work of freelance artists and photographers, as well as providing support and guidance to Licensing Approval Coordinators and Graphic DesignersHIGHLIGHTS- 2018 LIMA nomination for Girl’s License of the Year - Shopkins- Achieved #1 spots in product categories such as stationery, apparel, lunchwear, baked goods and lighting- Secured successful licensee partnerships with McDonald’s, Skechers, Kellogg’s, Scholastic, Clarks, H&M, Crayola, Specsavers, Pez and Build-A-Bear

- Head designer and creative for Mission Brown's loungewear brand - Sleep'n Round- Account Manager for Women’s apparel for Target Australia- Generated digital assets and content for website, social media and marketing- Designed original yardage and placement prints- Managed off-shore production by achieving set margins, factory negotiations and preparing garments for costing- Sourced factories, fabric qualities to ensure cost effective manufacturing- Established strong relationships with retailers

- Developing new brands for the Australian consumer - this includes apparel and textile design, labelling, packaging, marketing and product research- Collaborating with Collette Dinnigan to create a childrenswear range for Aldi- Product categories include – wovens, jersey, knitwear, swimwear and denim- Developed relationships with key retailers, licensors, business development and sales teams- Worked closely with key retailers to research, source and develop a comprehensive range of commercial shapes, graphic placement and all-over yardage prints for all product categories, whilst designing to a brief and keeping within the budget

- Designed cross-category collections and managed off-shore production for both women and children's apparel - Managed multiple projects while meeting tight deadlines in a fast-paced environment - Developed key relationships with buyers- Provided accurate technical garment sketches based on briefs, specification sheets and samples- Designed labeling and packaging for in-house brands

- Responsible for new business development and sales - Designed and produced womenswear for online retailers, local markets and custom-made orders- Styled and directed photo shoots for print and digital assets- Created content for our website that featured local fashion, culture, music, art and events

- Developing and managing men’s and boy’s apparel- Researching market trends- Liaise with clients on samples and orders- Created storyboards and detailed technical sketches in Adobe Illustrator- Brief QA team on new styles and oversee development of spec sheets- Prepare and send technical packs to offshore suppliers- Measure all samples and assess manufacturing in accordance with Australian Standards- Attend all fit sessions with customer- Compile detailed reports for offshore suppliers- Approve fabrics, trims, lab dips and strike offs

- Maintaining all merchandising initiatives and standards that reflect the Glassons brand- Assisting in meeting company store sales targets- Overseeing all inventory handling processes were managed in a cost-effective and productive manner- Ensuring all stock on shop floor was merchandised in line with company standards- Transferring stock, managing recalls and markdowns- Managing stocktake- Training and developing junior staff members- Completing banking and administrative tasks- Assisting customers in styling outfits to meet their requirements