I am responsible for leading global marketing and business growth for Yanolja's B2B business.

I provide strategy and execution consulting for Tribe, a pre-seed stage startup, to build financial technology that enables money management for communities. In a CMO capacity, I lead all aspects of product marketing and GTM strategy.◉ Advised on development of product vision, positioning, value propositions, product-market fit testing, and GTM strategy.◉ Aided on creation of a pitch deck for investors.

Early Warning Services is the company behind Zelle and Paze. I led B2B and B2C product marketing for Zelle, a P2P digital payments service with ~70M active users. In this role, I increased new user acquisition, usage, and retention; formalized product marketing organization and processes; and trained a team of 40.◉ Achieved 126% transaction volume increase (2.3B transactions) and average monthly transactions increase from seven to nine per user by analyzing user funnel and implementing key growth initiatives.◉ Introduced and established data-driven operations, including weekly business reviews with cross-functional leaders to align and fuel growth across product, finance, and marketing. Defined data metrics to measure product performance. o Enabled cross-functional teams’ access to real-time growth data by collaborating with data analysts to define key metrics and create central real-time data dashboard. o Facilitated decision-making and growth strategy alignment by creating and leading a weekly business review with CFO, CPO, and CMO to discuss weekly performance and key growth areas to take action.◉ Identified and launched a new growth opportunity—Zelle Bill Pay. Designed GTM strategy and launched pilot. Developed value propositions, defined target, crafted messaging and communication strategy, and conducted user research. ◉ Empowered and enabled sales team to promote solution to banks and online rent payment service providers by creating compelling value propositions, messaging, and marketing collateral.

As the US head of GTM, I spearheaded Google Pay’s product marketing and GTM to launch Google Pay 3.0 in the US and oversee post-launch growth. In this role, I mentored a team of six direct reports and managed a cross-functional team of 40+. ◉ Launched Google Pay 3.0 in the US and grew to 7M users in 90 days post launch. Developed marketing strategy including positioning, MVPs, value propositions, messaging, and collateral. Collaborated with key merchants to drive adoption.◉ Led product growth strategy, including offers and rewards, to enable early retention. Set up and ran weekly growth hack with cross-functional team members.◉ Oversaw digital growth marketing, including paid media and DR campaigns. Optimized marketing spend and acquisition channels through weekly business reviews to maximize number of users acquired within marketing budget.◉ Enabled product strategy including mobile-first checking/savings account and merchant-funded rewards. ◉ Developed messaging and value propositions to partner marketing and support.

In this role, I served in a B2B marketing and GM role to form and oversee developer marketing for the launch of Bixby 2.0 (AI voice assistant). I built a global engineering and marketing team, designed the developer strategy and program, crafted use cases and product storytelling, and oversaw content creation, budget, and operational processes to launch the platform to the developer community.◉ Founded global developer program for Bixby 2.0. ◉ Grew developers from 0 to 200+ in five months by ensuring a powerful base of evangelists. Crafted marketing content and organized meetups to drive awareness, generate excitement, and provide education to startups/SMBs on utilizing Bixby toolkit. ◉ Inspired developer community by partnering with showcase partners, such as Target, to create use cases.◉ Directed content marketing efforts, producing key use case videos, thought leadership pieces, and white papers.

When I joined Samsung, I was initially hired to lead the retail vertical and was rapidly promoted to the CMO of Samsung Pay, and then ultimately became P&L owner for Samsung Pay’s global expansion and growth operations. I developed and led the GTM strategy, and managed 14 direct reports, ~140 group members, and cross-functional teams across product management, UX, engineering, corporate PR and marketing, and customer service.◉ Launched three products globally – Samsung Pay, Samsung Rewards, and Bixby. ◉ Grew 45M active users in 20 global markets (Americas, Europe, Asia) in two years. Led partner onboarding of 200 banks globally. ◉ Established Samsung Pay as most-used virtual wallet in US with 10x user growth in first 18 months. Created product partnership with Verifone and Ingenico to build mobile POS solution. Launched pilot with Macy’s, American Airlines, and Best Buy. ◉ Achieved #1 mobile wallet product ranking with 4.7/5 stars on Google Play Store.◉ Cultivated strategic global partnerships including Visa, Mastercard, and PayPal to enable innovative product features such as cross-border payments, mobile card issuance, and P2P capabilities.◉ Increased brand awareness 40%+ and attained 30% service adoption within 60 days of launch by harnessing ATL, BTL, and Samsung’s global marketing platforms (MWC and Unpacked).

◉ Led Samsung Pay US GTM to launch as the first global market and grew to 13M users in the U.S. in three years. ◉ Led all the marketing efforts for Samsung Pay in a CMO capacity from branding, developing value props, launch marketing, and partner and growth marketing.

At Wells Fargo, I earned progressive promotions – from driving operational excellence and efficiency for strategic projects to a product management role spearheading product strategy for mobile wallet and card-linked offers from ideation to pilot launches. I developed new products and executed short- and long-term strategic plans.◉ Led GTM and launched Wells Fargo Offers and Wells Fargo Wallet. Optimized operational efficiency.◉ Developed strategy for mobile wallet and card-linked offers, and launched WF Offers with three lines of business – credit, debit, and merchant services. Launched first pilot in Western region.◉ Halved lending cycle time from 33 to 16 days by mapping out lending process, identifying inefficiencies, and streamlining actions, resulting in improvements in bankers’ sales capacity and customer satisfaction.◉ Drove strategic retail branch network buildout at pace of 90 new stores per year, directing a 12-member team on location planning and management of timeline, budget, and new store opening.