Haley Lynne Nagy Email & Phone Number

San Diego, Ca, Us

San Diego, California, United States

**Clients include Outer Stuff, Jessica Simpson, G Mason Group LLC., Girlboss LLC., Coolpet, Alpha Paw, and Rancho Santa Fe Soccer League.• Designs full apparel and accessories assortments for established licenses like Banana Boat, Champion, Reebok, NFL, MLS, and NCCA.• Executes design illustrations, graphics, and tech packs with accurate specifications for fit, construction, fabrication, print and colorway. • Assists clients in fabric and trims selection, ensuring design vision executes on budget.• Works within brand ethos to ensure brand integrity is maintained for each client.

San Diego, Ca

• Designed seasonal and in-line programs, translating trend into products that met brand requirements and corporate financial goals. • Led apparel and product programs, resulting in increased sales of +32%, IM +46%, and private brand penetration +60%.• Spearheaded and designed Petco’s first “Proud Pets” program, a full line of gay pride product, executing on the corporate pillar of inclusion.• Designed licensed product for mature and emerging licenses (Star Wars, Bob’s for Dogs, Marvel, etc.).• Led the apparel specification project; corrected fit issues and established corporate specs and apparel grade rules.

New York, Ny

• Owned the seasonal line direction from concept to production by owning the design and development functions.• Partnered with cross-functional team members (merchandising and product development) to fulfill business needs outlined in product briefs that promoted brand strategies, aesthetic DNA, and costing initiatives.• Introduced new trend silhouettes and updated key items to balance overall assortment.• Partnered with Materials Team to identify specific fabric direction for each product including performance, sustainability, and aesthetic characteristics.• Managed and created design CAD’s, line sheets, tech packs, and specs.• Responsible for the accurate and timely completion of tech pack creation and handoff.• Partnered with overseas to cost engineer designs, and approve fabrics, color, and silhouettes in a timely fashion.• Led fit sessions, prepared detailed fit comments, adjusted grading, and finalized tech packs for Product Development.

New York, Ny

• Responsible for re-branding “ToughSkins”, elevating the aesthetic by researching consumer, fashion trends, and competitive landscape, resulting in +15% sell through of product line.• Researched and developed mood boards for design presentations to gain cross-functional alignment. • Managed in-house graphic designers, advising aesthetic, and providing creative feedback

New York, New York

• Headed design of Women’s tops, creating good, better, best product assortments• Responsible for designing and creating tech packs, hitting four deliveries per year.• Set up production ready artwork files for print, pattern, and placement graphics.• Created front and back technical sketches and executed tech packs for manufacturer. • Coordinated timely and accurate sample execution with Product Development partners and overseas vendors.• Ensured all designs met target costs.

New York, Ny

• Created a system and database to streamline sample comments and approvals, resulting in clear organization and shortened lead times.• Brought denim wash, and styling innovations to the department, updating the brand to be more trend relevant.• Researched color and style themes across various distribution channels and ensured that product was consistent with market trends and needs of the Levi’s customer.• Provided recommendations for seasonal themes, revisions to the line, and new, brand-driving concepts to increase sales.• Developed a fully immersive seasonal trend experience to inspire and communicate trend direction to sales team and priority customer accounts.• Partnered with internal and external sales staff to gain and maintain an understanding of specific needs and challenges in different retail channels and how they affected product design.

Bryn Mawr, Pa

Vernon, Ca

Los Angeles, Ca

Bachelor Of Science (B.S.), Business Management, Cum Laude

Activities and Societies: Phi Theta Kappa and FIDM Business Society

Associate'S Degree, Product Development, Magna Cum Laude

Activities and Societies: Phi Theta Kappa

Gpa 3.87

Activities and Societies: Editor of the school newspaper (The Beat), a tap, jazz, ballet dancer, and a Gold & Silver Award recipient Girl.