Associate Director of Social & PR at Nebo Agency, a human-centered digital marketing agency, focusing on public relations, social media, public relations, influencer marketing and integrated campaign efforts, from overall strategy and full day-to-day execution.Alumna of Syracuse University's S.I. Newhouse School of Public Communications with a master's degree in public relations.
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Associate Director, Social And PrNebo AgencyUnited States -
Associate Director, Social & PrNebo Agency Jul 2023Atlanta, Georgia, Us -
Senior Pr & Social Media StrategistNebo Agency Sep 2018Atlanta, Georgia, UsLead account strategy and execution of public relations, social media, influencer marketing and integrated campaign efforts.Social Media:Develop strategies for creative campaigns and ongoing social media and influencer marketing management. Manage social media accounts across all major platforms, including editorial calendar and content creation, influencer partnerships and contracts, scheduling, community management, social listening and reporting. Public Relations:Develop strategies for media outreach initiatives for a range B2B, B2C and Philanthropic clients. Craft media materials, including media lists, pitch letters or press releases, and execute outreach and create written content pieces. Monitor for earned media placements, manage coverage trackers and develop monthly reports.Work nominated for two U.S. Social Media Awards for Best Use of Social Media – Retail and Social Media Campaign of the Year and Global Social Media awards — Best Use of Instagram -
Public Relations InternPinckney Hugo Group May 2018 - Jul 2018Syracuse, Ny, UsPublic relations intern for Pinckney Hugo Group.Media relations for 10th annual Teal There's a Cure 5k in Syracuse, NY. Write press release, communicate with press, arrange media interviews, compile media lists, research for clients, etc.Contributing on the following accounts: Teal There's a Cure, Fidia Pharmaceuticals, Bonsai Finance, Avitae Caffeine Water, Haylor Insurance and LIFEPlan CCO. -
Public Relations InternInstitute For Veterans And Military Families - Ivmf Jan 2018 - May 2018Syracuse, New York, UsPublic relations intern at the Institute for Veterans and Military Families on the SU campus. Wrote press releases, digital content, news articles and reports for IVMF programs and events.Graphic design on branded content for both social media and print materials.Coordinated media relations for the JROTC Fitness Challenge event in the Carrier Dome. Created communications plan, wrote media alert, wrote talking points, arranged interviews between military personnel and local media, managed social media coverage of event, and wrote news article picked up by Syracuse University news, and received media coverage by the Syracuse Post Standard. -
Instructional AssistantSyracuse University Aug 2017 - May 2018Syracuse, New York, UsFall Semester: Assisted Prof. Ken Harper in an undergraduate graphics design course.Taught two graphic design lab sections once a week without assistance from professor.Helped students learn Adobe Suites platforms and fundamentals of graphic design.Spring Semester: Assisted Prof. Funkhouser in undergraduate communications law course.Grade quizzes, papers and tests, and assists in undergraduate learning of the first amendment in relation to the field of communications. -
Campaign CoordinatorProgresssu Jan 2018 - Feb 2018Planned event called PRogressSU at S.I. Newhouse School of Public Communications as part of an independent study alongside two other public relations graduate students. PRogressSU aimed to have an open conversation about diversity, inclusion and leadership in the public relations industry.Coordinated a speaking panel of four local women working in public relations to speak about diversity and inclusion in the field. Ran a month-long social media campaign on the NewhousePR Twitter page, and tracked analytics.Promoted event on campus through grass-roots efforts, hanging posters and utilizing the networks of Newhouse public relations professors. Speaking event had standing-room only before panel began.Received coverage on Mornings On The Hill, a student-run news broadcast.Received coverage on multiple student blogs.Social media campaign received 34,000 impressions on Twitter.Snapchat geofilter on campus viewed nearly 4,000 times, used over 200 times. Over 500 uses of #PRogressSU on Twitter. Newhouse PR professors have already made this an annual event after its immediate success.
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Writing TutorState University Of New York At Oswego Jun 2016 - 2017Oswego, Ny, UsTutor at the SUNY Oswego Writing Center.Met with students via appointment or open hours to go over assignments, essays, and other written material. Taught students writing essentials such as grammar rules, sentence structure, essay form, proper citations and AP Style. -
Media InternVote Oswego May 2016 - Dec 2016Media Intern for Vote Oswego - an organization to encourage college students to register to vote and participate in the 2016 Presidential Election.Coordinated a non-partisan voter registration & GOTV campaign for the 2016 election.Lead a campaign staff of 17 students, plus volunteers on campaign events.Worked over 120 hours on an active voter registration and GOTV campaign.Collected 2,637 voter registration/absentee ballot application forms between Aug. 25 - Oct. 14.Head Coordinator of Blitz Week campaign - collected 1,013 forms between Sept. 24 - Sept. 28.Planned absentee ballot drop-off party - collected over 500 absentee ballots on Election Day.Managed all social media accounts (Twitter, Facebook, Instagram) and contact with media outlets.Wrote press release sent out to numerous media outlets.Created media for digital and print, such as posters and digital signage.Graphics displayed on all campus digital screens, dining halls, men and women’s hockey games.
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Teaching AssistantState University Of New York At Oswego Aug 2015 - Dec 2015Oswego, Ny, UsTeaching assistant for Foundations of Communication (COM100) at SUNY Oswego. Managed class room of over 200Graded assignmentsMet with struggling studentsAssisted in classroom
Haley Norton Education Details
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Syracuse UniversityPublic Relations -
State University Of New York At OswegoBusiness Leadership Minor
Frequently Asked Questions about Haley Norton
What company does Haley Norton work for?
Haley Norton works for Nebo Agency
What is Haley Norton's role at the current company?
Haley Norton's current role is Associate Director, Social and PR.
What schools did Haley Norton attend?
Haley Norton attended Syracuse University, State University Of New York At Oswego.
Who are Haley Norton's colleagues?
Haley Norton's colleagues are Heather Johnson, Ny’asia Keys, Mathew Shamloo, Mohamed Radwan, Jenna Stover, Jarno Oostingh, Vang Lor.
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