• Serve as lead implementation consultant for mid- to enterprise-level prospects and current clients. Platform experience includes Oracle Marketing Cloud, Salesforce Marketing Cloud, Braze, Iterable, and Cordial in addition to various Mobile, Loyalty, E-Commerce, and POS partner vendors.• Consult our most complex and data heavy clients (list sizes >15 million) in the retail, travel, and fintechverticals on their marketing technology stack while managing projects from initiation to closure.• During tenure, converted 70% of standalone implementation projects to professional services retainerclients with contract values ranging from $60K-$600K annually; day-to-day contact for our longest standing retail client.

OnStar Go/AtYourService/Marketplace• Collaborating directly with clients on go-to-market strategies for the connected vehicle industry's first merchant to driver interaction platform, OnStar Go, and the consumer-facing platform, AtYourService. Serving advertisements and offers to General Motors customers through their mobile app and vehicle dashboard.• Updating communication materials and customer experience flows as new program updates launch.• Serving as a client liaison for all external vendors, channel partners, and internal operations teams.Magna Seating, DTE Energy, Masco Corporation, The District Detroit, etc.• Work with strategy, design, and tech to create and amplify authentic, relevant, and remarkable brands.• Create holistic launch plans and style guides detailing how a brand’s identity is reflected through and aligned with both digital and traditional channels – web, social, email, e-commerce, print, etc. • Communicate with clients to understand the intricacies and needs of their business, then align on a scope to accomplish their goals and stay within budget. Facilitate creative reviews and circulate any feedback.• Manage all external communications, including both vendor and agency relationships.

• Selected by senior leadership for a hybrid position, combining the roles of both a project manager and an account manager, after excellent performance managing project deliverables and building client relationships.• Identified customer journeys throughout the communications lifecycle with the strategy and analytics teams. Provided strategic and creative input when defining segmentation to accomplish our objectives.• Produced and directed program implementation strategies in an agile environment—advising team in planning meetings, leading daily stand ups, and delegating responsibilities for two-week sprints.

• Managed the complex development and prioritization of 25-30 email and direct mail programs simultaneously. • Focused on email campaigns with highly targeted audiences: engagement, remarketing, and winback. Rebuilt, modernized, and streamlined the remarketing campaign - OnStar’s largest revenue driver.• Negotiated weekly with clients and leadership on how to successfully accomplish all desired projects with regard to limitations of scope, resources, and budgets – discussing urgency vs importance.• Maintained the email lifecycle during a migration from an antiquated vendor to Salesforce Marketing Cloud.• Developed a process to track and balance resources for creative, tech, marketing operations, and account teams.

• Supported the Buick/GMC accounts through a model year refresh and the launch of the 2015 GMC Canyon. Leading project meetings and delivering necessary materials to agency partners.• Created a digital advertising campaign for athletic apparel brand Puma by collaborating across offices with a team of interns in Boston, presenting our ideas to Puma clients and DigitasLBi executives.