Haley Mosher Mitchell Email & Phone Number

Manhattan, Ks, Us

Kansas City, Mo, Us

• Synthesized research and insights to design and strategically place Spruce upsells in the DIY product for Tax Year 2023, exceeding the season goal of 50K Spruce sign ups by the end of first peak in February.

Kansas City, Mo, Us

• Created the Spruce notification platform using Airship and Figma to deliver best-in-class push and in-app notifications. • Reimagined onboarding to integrate cross-platform touch points and evolved the Leif mascot into an educational virtual assistant. • Gathered customer insights via user tests, interviews, etc., both online and onsite.• Evolved the Spruce design system to include considerations for both iOS and Android OS behaviors and naming conventions to improve handoff communication with dev.

Kansas City, Mo, Us

Kansas City, Mo, Us

Created, refined, and rethought UX patterns and visual UI for web pages on hrblock.com, blockadvisors.com, and sprucemoney.com to create a consistent visual language and client experience. Spearheaded the build and implementation of the groundbreaking .com Experience Library in Figma to supplement the Block Design System. Designed, researched and tested pages to create sprucemoney.com and define the Spruce web brand, driving 10,000 app sign ups in 2 months.

Santa Monica, Ca, Us

Designed event creative including signage, wayfinding, swag, and presentation materials for 2 major conference events, ranging in attendance from 200 to 4,000. Launched web and social media creative for a thought-leadership article series to reinvigorate engagement with social media content. Created unique proposal decks within existing brand constraints for 5 major brands, including Volkswagen, Facebook, and SubZero.

Los Angeles, California, Us

Designed external decks, marketing emails, and social media posts in a fast-paced, startup agency setting. Owned the creation of social media assets for the brand’s 250,000+ followers and increased video content to 2-3 posts per week. Standardized 3 client-facing deck templates and introduced 2 sets of unique GIF stickers for Instagram stories under the Girlgaze brand. Collaborated with external developers to create a smooth and beautiful UX/UI for the company's jobs platform.

Art directed, designed, and wrote and edited 3–7 stories and spreads biannually for the 50+ page campus dating magazine. Directed the selection of content and generated themes and visual storylines, and worked with a team of 4 to produce and lay out magazine content.

Collaborated with 4 reporters, 4 photographers, and 2 editors over 5 days to produce infographics, illustrations, and typographic layouts for a weekly 10-page paper with a circulation of 18,500. Pioneered a streamlined, email-based process for reporters to request infographics and illustration from the design team. Assisted in writing headlines and editing body copy and examined final pages for quality control and prepared and packaged files for print.

Lisbon, Lisbon, Pt

Led an international team of 5 in designing and conducting 3-4 UX research interviews weekly to redefine the user experience of artists on a nonprofit cultural app. Prototyped, coded, and executed a landing page to increase conversions for artists discovering the platform, allowing 3 new artists on average each week to join the database.