Haley Hellmers Email & Phone Number

Carlsbad, Ca, Us

Carlsbad, Ca, Us

- Develops strategic direction and brand plans to ensure business growth- Spearheads collection launches and analyzes retail, consumer, and market insights to steer brand strategy- Manages internal marketing team and represents department at the senior management level- Drives development on B2B and B2C-centric products- Mobilizes outside departments (sales, product development, education, etc.) and partner agencies to drive brand’s business agenda- Delivers all visual assets with creative team and vendors, including managing photoshoots and production events- Manages brand financials (forecasts, sales performance, pricing strategy, marketing budget, profitability)- Analyzes and derives insights from sales trends, consumer trends, and industry trends to make strategic choices and actions to drive the business

Irvine , Ca, Us

Irvine , Ca, Us

• Manages all brand partnerships to ensure campaigns are seamlessly and accurately executed• Develops, creates, organizes, and posts dynamic digital assets and content across all platforms (Instagram, Facebook, Twitter, Pinterest, LinkedIn, etc.)• Leverages key influencers to increase engagement, brand awareness, and brandedcontent to users in target markets• Strategically aligns projects with marketing calendars, campaign briefs, and timelines• Reports and advises on social KPIs• Maintains relationships with key stakeholders, press, and influencers• Photo asset management- manages deadlines for product launches, assists art director with selects and getting content server/site ready• Manages events, giveaways, partnerships and collaborations• Creates content for all brand channels through curated photoshoots

Laguna Beach, California, Us

• Built, developed, and implemented brand awareness and top customer initiatives to be applied across e-commerce, marketing, content, and seasonal campaigns • Strategized local and national marketing opportunities for all product launches, program launches, events, and promotions• Conceptualized, launched, and managed the company’s first Campus Ambassador Program, comprised of 150+ students across the country• Planned, managed, and executed over 600+ events across all 16 retail doors, with an average net revenue 19% higher than goaled for• Organized and executed the grand opening events for 11 retail stores during the company’s rapid retail expansion• Conducted A/B testing in various markets to drive seasonal campaigns and collection launches

Laguna Beach, California, Us

• Generated plan + goals for community outreach in every applicable market• Cultivated relationships will local and national organizations, press, influencers, networking groups, neighboring and aligned businesses• Weekly, monthly, and quarterly reporting for CEO to determine revenue and brand building success

∙ Developed written plans for organization growth through domain research∙ Wrote content for Omics Live’s entertainment and lifestyle online magazine, Sixty Seconds∙ Interviewed and hired new interns for the organization∙ Managed all tab and column editors as well as the organization website∙ Competitor analysis of other magazines and websites

Mission Viejo, California, Us

• Wrote a complete public relations/marketing campaign to promote organization funding and awareness• Conducted market research to implement complete campaign• Built a calendar for the upcoming fiscal quarter detailing the campaign goals and objectives• Presented final campaign to the board of directors, staff, and key organization donors• Final campaign was implemented and resulted in a 97.6% increase of organization awareness in the target market and a 26.2% increase in donations/donor satisfaction

New York, Us

∙ Represented the Make-A-Wish foundation by acting as the program liaison between the Foundation and doctors, nurses, and local medical community∙ Met with medical professionals to communicate the criteria and the process to enroll patients with Make-A-Wish∙ Discussed program and process with eligible Wish recipients and their families∙ Entered recipient information into the organization’s database Raiser’s Edge∙ Cold call both local and national organizations to propose their involvement in Make-A-Wish fulfillment and support∙ Research potential new wish types and forecast budget in Excel∙ Create informational documents for future interns and new employees

Orange, Ca, Us

∙ Recognized for my academic achievements, I joined the Academic Advising Office to mentor students currently on academic probation ∙ Managed a portfolio of student and met on a weekly cadence to set goals and review academic milestones∙ Identified and coordinate on-campus support resources ∙ Worked in partnership with Chapman University academic advisors∙ Helped students develop time management skills, goal setting and study skills

Philadelphia, Pa, Us

∙ Generated sales based off company wide marketing campaigns to ensure profits∙ Created a unique, innovative, and inspirational customer experience∙ Maintained all store operations and goals∙ Employee and customer relations

Bachelor Of Arts (B.A.), Communication Studies, Minor In Public Relations

Bachelor Of Arts - Ba, Communication And Media Studies