Haley Stewart Email and Phone Number

- Directed all activities within the marketing department including O&O properties, partnerships, brand strategy, creative development, digital marketing, and revenue-driving lead generation campaigns.- Developed, designed, and managed brand and creative strategy for multiple brands including Fitsyn, Waze Capital, Credaline, Credit Helpers, and Credtivo. - Launched and led Affiliate Marketing Program, which included building the internal team and securing publisher relationships, to drive leads and revenue for Waze Capital.- Managed partner relationships, agreements, and campaign performance to scale growth efficiently and within ROI goals.- Developed content strategy and brand positioning for both Fitsyn and Waze Capital across digital channels to drive awareness and support business development efforts.- Worked closely with sales team to build brand positioning, pitch decks, and other content to nurture lead pipeline for Fitsyn's SaaS seat license sales.- Advised portfolio of hand-selected clients on their marketing strategy, digital activities, and website development to increase lead generation performance.- Managed conference and tradeshow strategy, including asset design and development, awareness campaigns, team training, and booth activities.- Developed and managed technical project plans for website development working closely with our development team to ensure projects were delivered per scope.- Hired as Brand and Media Manager, promoted to Marketing Director June 2021

- Directed all activities within the marketing department including O&O properties, partnerships, brand strategy, creative development, digital marketing, and revenue-driving lead generation campaigns.- Developed, designed, and managed brand and creative strategy for multiple brands including Fitsyn, Waze Capital, Credaline, Credit Helpers, and Credtivo.- Launched and led Affiliate Marketing Program, which included building the internal team and securing publisher relationships, to drive leads and revenue for Waze Capital.- Managed partner relationships, agreements, and campaign performance to scale growth efficiently and within ROI goals.- Developed content strategy and brand positioning for both Fitsyn and Waze Capital across digital channels to drive awareness and support business development efforts.- Worked closely with sales team to build brand positioning, pitch decks, and other content to nurture lead pipeline for Fitsyn's SaaS seat license sales.- Advised portfolio of hand-selected clients on their marketing strategy, digital activities, and website development to increase lead generation performance.- Managed conference and tradeshow strategy, including asset design and development, awareness campaigns, team training, and booth activities.- Developed and managed technical project plans for website development working closely with our development team to ensure projects were delivered per scope.- Hired as Brand and Media Manager, promoted to Chief Marketing Officer June 2021.

- Developed brand positioning and agency service offerings.- Strategized, pitched, and executed scope of work for clients.- Developed front-end website for agency and clients.- Managed client relationships, billing, SOW, and contracts.- Managed business operations in partnership with business partner.

- Top-performing cart girl in average sales per hour every month since being hired.- Won monthly sales contests and continue to be one of the top performers in sales.- Understood and responded to all guest needs in a timely and efficient manner.- Provided prompt, efficient, and gracious service to all guests.- Prepared food and beverage orders and delivered to guests quickly and efficiently as to not disrupt course play.- Have learned about and understood the game of golf and have become very passionate about the game!

- Recognized by District Manager for my positive energy and enthusiasm during the Covid-19 pandemic.- Completed barista training, which taught me extensive knowledge of Starbucks' core values in customer service and creating high-quality beverages.- Learned how to "make the moment right" and to provide exemplary customer service in high-pressure situations. - Performed a variety of duties from crafting drinks to participating in-store "clean plays".- Learned the value of teamwork and in performing my role to the best of my ability to ensure quality customer interactions and service during high volume times. - Learned how to perform under pressure during high stress and high volume store rushes.- Retained job during the COVID-19 pandemic and assisted other stores as a borrowed partner when my cafe shut. During the pandemic, I made it my goal to come to work with a smile and to try to brighten everyone's day in a small way during uncertain times.

- Managed day-to-day client communication and built relationships with the Volkswagen After Sales client team of 8 professionals.- Instrumental in improving client satisfaction survey results, VW After Sales contract renewal, and procuring an additional FTE for the PHD Global VW team.- Led VW After Sales client team in setting paid search KPIs, developing project roadmaps, and global steering strategy to meet business objectives.- Led in-market workshops to support the onboarding of 3 new EMEA markets and expansion efforts of the VW Aftersales Business Development team.- Managed communications and relationships with 11 local market teams across the EMEA, NAR, and APAC regions to advance the VW Aftersales search program and alignment on core projects.- Drove VW Aftersales Digital Marketing Dashboard project, from pitch to delivery, coordinating across the agency and global VW teams to establish a streamlined performance and budget overview.- Developed and presented content for VW’s Global Marketing Round Tables and search training for the VW After Sales client team.- Developed and presented new business pitches for PHD Global, which resulted in the acquisition of 2 new clients.

- Oversaw the development and execution of multi-channel paid media strategies for Estate Agent, Pharmaceutical, Healthcare, and E-commerce clients.- Managed recruitment, training, and ongoing development of direct reports and contractors in both the Paid Media and Digital Operations team.- Led award-winning bespoke analytics solution for Countrywide which resulted in a 33% increase in leads and a 30% decrease in cost per lead.- Managed resourcing and development of project plans to ensure timely delivery of the paid media department’s projects.- Introduced an agency-wide time tracking system that increased team productivity and improved project scoping and management processes.- Automated paid media campaign budget tracking dashboard through Google Data Studio, which allowed the team to efficiently make campaign budget decisions and improved optimization processes.- Managed business development for the paid media department, which resulted in winning 3 new business pitches and the growth of existing client accounts.- Developed and delivered paid search and paid social training to educate global in-house market teams.- Launched and managed monthly company-wide Lunch and Learns to facilitate cross-team learning and communication.- Started as Paid Media Strategist, promoted to Paid Media Manager (March 2017) and Senior Paid Media Manager (June 2018).

- Managed strategy and execution of direct response paid media campaigns for both Kopari Beauty and Original Grain Watches until hired full time by Kopari.- Managed Facebook and Instagram ads on strict ROAS and CAC KPIs which led to record-breaking sales days and expansive business growth.- Handled migration of Facebook ad campaigns from Nanigans to in-house paid social management.- Built relationships, managed ongoing communications and provided strategic input to partners including media vendors and agencies.- Implemented a performance dashboard and attribution reporting for digital marketing channels and campaigns.- Developed creative assets and provided strategic input, feedback, and performance reporting for campaign assets.- Managed and updated product feeds for Shopify website, Facebook, and Google Merchant Center.

- Developed, executed, and reported on cross-channel strategies for a portfolio of 6 B2B and B2C clients.- Managed day to day optimizations across paid search, paid social, and display campaigns.- Assisted the Business Development team in developing and presenting cross-channel strategies for prospective clients. - Led client strategic and reporting meetings as a trusted client partner.- Oversaw implementation, optimization, task management, and strategy for our largest global B2B account Workday.- Managed a 6-month paid search campaign restructure project for Workday that included interviewing product teams, keyword research, campaign categorization, and copywriting.- Developed a full-funnel Lead Generation strategy for an Edu client on Facebook that resulted in a 300% increase in leads.- Was in process of transitioning to the Business Development team when Geary LSF filed for bankruptcy and dissolved the company in March 2016.

- Developed and executed paid search and paid social campaign strategies for a portfolio of 11 clients.- Used a data-driven approach on Google Analytics to monitor and report the performance of digital marketing campaigns.- Conducted extensive research and provided analysis on industry landscape, competition, and potential opportunities for existing and prospective clients. - Planned and managed paid search and paid social campaign budgets of up to $50K/month. - Generated content for blog posts, paid search ads, paid social ads, and social media posts.- Assisted in updating the content calendar for organic and paid social posts. - Assisted with pre and post-campaign reporting and analysis.- Learned basic principles and best practices for SEO and assisted the team in optimizing blog content.- Promoted from Junior Digital Coordinator to Digital Coordinator June 2014.

- Helped develop PPC ads along with content for Search Engine Optimization. - Assisted with pre and post campaign reporting and analysis. - Learned basic principals and best practices for SEO.- Executed performance based optimization of media campaigns. - Assisted with budget tracking documentation per project as needed.

- Organized and ran weekly chapter and Executive Board meetings.- Planned chapter programming and developed monthly newsletters to report chapter activity.- Handled risk management issues and oversaw chapter management.

- Led monthly values seminars and monitored academic success of members.- Coordinated programs to help with personal and intellectual growth.- Planned academic banquet and implemented new events, one which won award for Chapter Programming.

- Executed clerical tasks such as scanning, copying and collating packets for meetings.- Updated tracking spreadsheets and assisted in creating databases for the Visiting Student Program.- Assist with various ad-hoc administrative projects.

- Adapted to fast pace work environment, facilitated games and activities to teach campers a new skill.- Planned structured time and allowed for spontaneous activities when planned activities did not work out.

- Assisted customers in finding what they were looking for and directing them to the different departments within the store.- Performed opening and closing register duties.- Rang up customers. - Executed specialized procedures for special orders and accompanying paperwork.

- Performed numerous clerical duties such as creating and updating spreadsheets to book flights.- Created master schedule and prepared the data entry of the clients for the flights.- Corresponded with clients as well as potential advertisers for the inflight magazine.

- Supervised the pool, enforced rules and promoted safety of patrons.- Worked with other guards to ensure maintenance and safety of the pool.- Greeted patrons and signed them in and out of pool facilities.

- Assisted in arranging the store with Head Manager to make it more appealing to customers.- Performed opening and closing duties.- Rang up customers and informed them on the latest store promotions.- Learned how to work with the public as well as handle difficult situations and customers.- Attended sales conference calls and trainings on how to operate the store floor.

- Greeted and assisted customers in making their selection.- Stocked display cases.- Prepared and served tea and coffee.- Assisted bakers on baking prep.- Cleaned bakery, kitchen, and bathrooms.- Opening and closing duties.- Rang up customers.