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I am a Growth Marketing Professional with experience in a variety of verticals including both agency and SaaS companies. My background includes managing multiple inbound and outbound demand generation campaigns with extensive knowledge of SEO, SEM, social media, content creation, brand/reputation management, email automation, and account-based marketing. I am well-versed in managing multiple MarTech stacks including, but not limited to, Salesforce, HubSpot, Salesloft, ZoomInfo, Zapier, Wordpress, Shopify, WooCommerce, Adobe Creative Suite, Microsoft Excel, Zoho, Slack, Asana, Click Up, Monday, Hootsuite, and Woodpecker. In my spare time, I am busy raising twin boys, staying active through weightlifting and CrossFit training, as well as, enjoying college and professional football. Specialties: Demand Generation, Email Automation, PR, Account-Based Marketing, SEO, SEM, Event Marketing, Content Creation, Copywriting, and Marketing Operations
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Growth Marketing ManagerBrightwellFort Lauderdale, Fl, Us -
Senior Demand Generation ManagerCase Status Jan 2024 - PresentNorth Charleston, South Carolina, Us -
OwnerHpmarketing Llc Feb 2018 - Jan 2024Freelance digital marketing and copywriting-Work with clients to ensure websites are fully optimized for SEO (both on-page and off-page), providing any recommendations, and implementing recommendations-Provide new, fresh content on a consistent basis, resulting in massive year-over-year growth in website traffic-Implement and oversee all Adwords and Google Shopping campaigns resulting in year-over-year revenue growth-Implement and oversee Google My Business strategies and optimize locations-Clients include SMBs and e-commerce companies
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Demand Generation ManagerVivi Jan 2023 - Dec 2023South Yarra, Vic, AuVivi helps IT help teachers help students with classroom technology that enhances collaboration, control, and creativity.While at Vivi, I worked hand in hand with sales and marketing teams to target education leaders across the globe to drive new customer acquisition for Vivi’s all-in-one wireless screen mirroring, digital signage, and emergency alert solution.-Responsible for over $2M in marketing pipeline origination for the US and Canada, hitting over 100% of the yearly goal through targeted campaigns, email nurturing, and content creation-Optimized key pages on website to increase conversion rate from 5% to 8%-Developed and executed strategy for both in-person events and online webinars, generating both existing and new business pipeline -
Demand Generation ManagerStatsocial Jan 2022 - Dec 2022New York, Ny, UsUnlike other vendors that focus purely on social listening or capture audience insights on Twitter alone, StatSocial’s patented Identity Graph maps over 1.3 billion social and community accounts to 300 million verified identities. Removing any bot accounts that often skew audience insights, you can rely on comprehensive and accurate audience data to better understand your customers. Using Silhouette’s taxonomy of 95,000+ segments, you can create audiences based on their unique interests, passions, and personality traits in just a few clicks.Run both paid and organic campaigns targeting four key use cases to drive sales through various stages in the sales funnel.-Ran paid campaigns across Google, Facebook, LinkedIn, Twitter, and TikTok targeting Marketing Executives, PR Executives, and Market Research Executives, among others.-Responsible for over 1k MQLs, and over 300 SQL’s resulting in over $1M in pipeline in 10 months with 1.8k% in quoted ROAS-Worked with the marketing team to create, promote, and execute monthly webinars, whitepapers, e-books, and blogs-Researched PR and event opportunities to pitch and/or attend -
Growth Plan ManagerVx Group Jul 2021 - Dec 2021Cedarburg, Wisconsin, Us• Work within a Growth Plan Account Management role to provide Account-Based Marketing strategies for clients ranging from industrial suppliers, SaaS organizations, to large healthcare entities.• Manage all aspects of growth marketing include Demand Generation, Content Creation, SEO, Event Coordination, and Sales Enablement.• Provided bi-weekly, monthly, and quarterly dashboards and reporting -
Demand Generation ManagerVx Group Jul 2020 - Jul 2021Cedarburg, Wisconsin, Us• Researched and procure 1000 plus leads a week utilizing ZoomInfo and various BI platforms• Draft engaging automated email and call cadences targeting specific personas in designated industries utilizing platforms including Salesloft, Salesforce, and Zoho.• Create sales dashboards showcasing Marketing Qualified Leads, Sales Qualified Leads, and Sales Accepted Leads, as well as, reports showcasing the lifetime value of opportunities quoted• Attend sales meetings with designated prospects -
Content Marketing ProducerVx Group May 2019 - Jul 2020Cedarburg, Wisconsin, Us• Producing engaging and actionable digital content (landing page copy, blog posts, email newsletters, social media content)• Draft and produce sales collateral and worked in a sales enablement role• Draft reports for weekly checkpoint meetings and lead meetings to ensure all goals are being met -
Search Marketing ManagerThe Link Builders, Llc Mar 2017 - May 2019Columbia, South Carolina, UsFounded in 2011, The Link Builders are recognized as one of the top Online Reputation Management agencies in the world. The US-based firm specializes in creating, protecting, and promoting leading direct-response marketing brands across the world.-Manage all aspects of search marketing including both organic and paid search -Work directly with 30 + clients and 50 + brands-Draft and distribute Press Releases for clients-Develop and manage microsites for clients including drafting and creating content for sites-Work with a network of bloggers and provide guest blogging content-Manage all aspects of on-page SEO including opportunities for link building-Work with team to build dedicated cryptocurrency site and draft viral content to drive Organic traffic to site-Manage network of blogging sites for both internal and external use-Manage branded Facebook and Twitter accounts including account build out and regular content sharing.-Provide monthly insights and updates to clients -
Internet Marketing SpecialistThe Brandon Agency Dec 2015 - Mar 2017Charleston, Sc, UsFounded in 1959, The Brandon Agency is an integrated marketing communications firm with offices in Breckenridge, CO; Charleston, S.C.; Charlotte, N.C.; Chattanooga, TN; Cleveland, OH; Myrtle Beach, S.C.; and Sofia, Bulgaria. The Brandon Agency’s expertise in diverse marketing disciplines includes traditional, digital, social and Internet specialties. The agency, employing more than 100 people worldwide with total billings over $50 million in 2015, has produced successful programs and campaigns for hundreds of national brands in a variety of industries, including ecommerce, banking and finance, food service, healthcare, real estate, technology, and tourism.-Managed local and national client Search Engine Optimization needs.-Worked with Account Management, PR, and Analytics to ensure all client goals were met and optimized sites for goal conversions based on client needs.-Provided in depth monthly reporting and analysis of current Organic Traffic, and opportunities for SEO and Development.-Provided insight and suggestions for content and other marketing campaigns based on Organic search analytics.-Ensured all sites were easily crawled by Google and other search engines, fixing any website errors or site map errors, and ensured linking across all sites was accurate and up to date.-Audited new and existing clients' sites for opportunities to improve upon search engine ranking, including both on-site and off-site recommendations. -
Account ExecutiveSkirt! Magazine Feb 2015 - Dec 2015Charleston, Sc, UsSkirt! Magazine is the premier women's magazine in the Charleston area. -Networked with entrepreneur's and business owners to provide useful strategies for growing their business-Drafted and designed ad contents for magazine-Cold called and prospected new clients-Maintained a sales pipeline -
Inside Sales/ Marketing AssistantStealth Concealment Solutions, Inc. Sep 2012 - May 2014Assisted 12 Sales Representative and 2 Regional Sales Managers with sales and inquiries, and managed all social media and web functions. Researched and cold called new leads utilizing Salesforce Customer Record Management software to create a sales pipeline -Processed all new Requests for Quotes (RFQs) in a 24-hour turnaround time leading to $16 million in annual sales, -Worked within a $200,000 marketing budget leading to national brand awareness within the wireless industry-Organized over 50 trade shows and events yearly and traveled to multiple events-Utilized new media and search engine optimization leading to #1 in search results-Three time Circle of Excellence nominee and winner of Quarterly Circle of Excellence for working outside operating hours to ensure delivery of a product within 12 hours
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Marketing InternStrom Law Firm, L.L.C. Jan 2012 - Sep 2012Columbia, South Carolina, UsAssisted with marketing using inbound marketing techniques, blogged about relevant legal topics utilizing search engine optimization, and drafted new web page content utilizing search engine optimization o Redesigned home page to increase search engine optimization leading to top five in search results for specific keywords driving over 1000 visitors each month to our main site.o Assisted with social media campaigns for current and upcoming case opportunities creating awareness for concussion lawsuits and other personal injury lawsuits bringing in two well-known NFL clients. -
Floor PageSouth Carolina House Of Representatives Jan 2011 - Dec 2011UsAssisted with Representatives and staff needs during the legislative sessiono Worked tirelessly during extended legislative sessions, most notably during the annual Budget Week to ensure the Representatives had all necessary material to expedite the budget process and pass the budget in three days.
Haley Moore Skills
Haley Moore Education Details
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University Of South CarolinaMass Communication/Media Studies -
University Of South Carolina Aiken
Frequently Asked Questions about Haley Moore
What company does Haley Moore work for?
Haley Moore works for Brightwell
What is Haley Moore's role at the current company?
Haley Moore's current role is Growth Marketing Manager.
What is Haley Moore's email address?
Haley Moore's email address is hm****@****oup.com
What is Haley Moore's direct phone number?
Haley Moore's direct phone number is +184372*****
What schools did Haley Moore attend?
Haley Moore attended University Of South Carolina, University Of South Carolina Aiken.
What skills is Haley Moore known for?
Haley Moore has skills like Social Media Marketing, Marketing, Social Media, Management, Seo, Customer Service, Microsoft Office, Event Planning, Salesforce.com, Social Networking, Sales, Advertising.
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