Haley Patton Gordon Email & Phone Number

Portland, Oregon

Building long-term relationships, cultivating happiness, and always looking out for my partners' best interests at a B Corp Digital Marketing Agency! - Maintain regular communication with clients through email, phone, and video calls. - Investigate and determine the wants and needs of my clients and their organizations- Assist in planning and implementing client's Paid Media, SEO, and Web strategies- Regularly analyze the effectiveness of campaigns, and suggest upgrades when needed- Prepare and present reports on their digital performance - Keep up-to-date with new trends in the digital world- Improve partner strategy by identifying and assisting in upsell opportunities

Portland, Oregon

- Manage a portfolio of clients as an Account Manager focusing on PPC/SEO strategy- Responsible for overall supervision of client's pay-per-click/Google Ads campaigns and develop improvements to align with client objectives- Website content creation for improving rankings and increasing site engagement- Manage client’s social media profiles by scheduling content - from blogs to infographics- Write compelling ad copy for text ads; and create compelling graphics for display ads- Compare and analyze competitor activity and behavior to improve clients’ campaigns- Maintain ongoing client relationships by communicating regularly and monthly report calls

Portland, Oregon Area

- Regularly update, maintain, and troubleshoot problems on multiple Wordpress sites - Manage search engine optimization by conducting keyword research, improving and creating web content, link-building and measuring organic traffic- Oversee all social media channels (from content creation to posting)- Monitor and respond to comments and questions from lead generation sites- Design advertisements, publications and branding materials

Appalachian State University

The Appalachian Popular Programming Society (APPS) is the largest student run organization at Appalachian State University. APPS serves as the campus activity board providing over 200 events each year with activities such as films, festivals, live music, and comedy acts. - Elected by a committee of university staff and peers- Oversaw a budget totaling over $222,000 for seven programming councils- Managed communication between Leadership Teams in seven programming councils with membership of more than 200 students- Facilitated co-sponsorships between APPS and all other Clubs and Organizations- Supervised the selection of films, concerts, multicultural programming and carnival events

Appalachian State University

- Served on an Executive Council of undergraduate and graduate students.- Maintained office hours weekly, including a reception desk shift.- Elected to oversee the planning, advertising, and execution of on-campus events.- Led weekly meetings for a committee of over 30 members.- Managed a budget exceeding $35,000.

Appalachian State University

- Served as the second-in-command to the council chairperson.- Recorded and distributed minutes from weekly council meetings.- Responsible for educating council members in using AppSync, a new program at the university.

Boone, North Carolina

- Designed all event advertisements and graphics.- Created compelling content for social media outlets, resulting in raising $40,000 for local non-profits and attracting over 200 participants.- Selected to lead the Appalachian State University student takeover on Instagram, reaching over 25,000 followers.

Morrisville, Nc

- Reported directly to the Director of Integrated and Digital Marketing.- Authored a variety of engaging blog posts.- Created eye-catching graphics for social media posts using Adobe Photoshop.- Actively contributed to a Social Media Ambassador Team to enhance the company's social media presence.- Updated company PowerPoints to align with new branding guidelines.- Ensured consistency and integrity behind the company's brand and branding guidelines.

Appalachian State University

- Provided valuable administrative support for University Housing.- Distributed packages and spare keys to students living on campus.

- Managed and maintained active social media presence across platforms such as Facebook, Twitter, Instagram, Tumblr, and Wix.- Oversaw the production of recruitment videos.- Educated the chapter on the importance of maintaining a strong online presence.

Heritage High School - Wake Forest, Nc

Efficiently ran errands and assisted in grading papers for a French teacher at Heritage High School.

Raleigh-Durham, North Carolina Area

Worked in multiple roles, including concessions, ticket booth, and usher, providing excellent customer service to cinema-goers