Haley Pierce Email & Phone Number

Fort Collins, Colorado, United States

- Managed company-wide media opportunities, interviews, and coverage, including coordination of speaker bureau- Analyzed media coverage and engagement to influence strategy for future promotional and media opportunities - Partnered with internal teams to create and execute communication and promotional plans for company award wins, partnership integrations, product launches, acquisitions, and other newsworthy events- Oversaw corporate communications strategies and plans to support the company image, reputation, and business

- Developed messaging strategy for marketing events aimed at building brand recognition and sales pipeline - Developed the first pilot regional ABM campaign for Collective Medical, targeting three major prospect San Diego health systems - Contacted and collaborated with external subject matter experts and vendor partners to plan and execute digital and in-person marketing events

Salt Lake City, Utah, United States

- Planned and executed over 20 virtual and in-person conferences per year, including managing budgets of $400K+, on-site activities, client dinners, pre-and-post show promotion, and in-booth brand experience- Post-conference lead management and tracking for ROI reporting purposes- Managed and planned lifecycle, re-engagement, newsletter, and transactional email efforts for six brands; resulted in an average of a 15% higher engagement rate year over year- Content curation, planning, and audits in conjunction with the PR and content teams, including leading monthly stakeholder meetings to ensure efficient cross-promotion across multiple marketing channels- Supported internal sales teams with lead nurture training and implementation of sales enablement tools

Greater Salt Lake City Area

- Managed, tracked, sorted, and distributed career fair leads to the internal sales teams, ensuring all physicians and providers are followed up with and have a good experience with our brands, resulting in getting more doctors working locum tenens jobs- Fully implemented celebratory marketing campaigns, such as National Locum Tenens Week efforts for four of our brands, running the strategy and execution for paid media, email, social, and internal communication- Executed cross-divisional email campaigns to streamline processes and drive operational efficiency- Developed a Difference Makers marketing campaign for Weatherby Healthcare to get physicians, PAs, and NPs on a medical mission trip to provide healthcare in a third world country

Midvale, Utah

- Assisted with the curation of sales enablement tools and collateral- Coordinated all aspects of Weatherby Healthcare's convention needs- Strategized print advertising presence and created publication schedule/calendar based on business needs from divisional stakeholders and sales leaders- Traffic print ads to over nine different publications

Greater Salt Lake City Area

- Conducted extensive competitive audits for substantial clients in order to implement the best strategic B2B advertising campaigns- Strategically problem solved through nurture email customer journeys , moving potential client customers from the awareness to the purchase and retention phase of the marketing funnel- Researched competitors' social, blog, website, and email strategies in order to formulate the best recommendations and next steps for clients- Collaborated and led the intern team to create a website content audit of nearly 400 assets- Assisted in presenting a competitive audit in front of a client, answering any questions and explaining the strategic thinking behind the process

Greater Salt Lake City Area

- Managed all aspects of a marketing plan for local companies to inform students about collaborative campus events- Coordinated marketing promotions for the Eccles School using Adobe Illustrator to increase student involvement- Implemented various call campaigns to students and alumni, increasing Eccles School and University connections- Entered student data and generate reports on Salesforce to juxtapose and interpret yearly outreach efforts

Salt Lake City, Utah

- Marketing owner for all softball game promotions in the 2016-2017 season- Planed and executed marketing promotions for football, volleyball, and soccer games to increase brand awareness- Performed game day operations to ensure an increase in attendance, atmosphere, revenue, and branding

Salt Lake City

- Generated sales leads by collaborating with designers to match their style with the company’s brand- Created and designed flower arrangements for custom orders and weddings by showing off the brand- Selected from five cashiers to continue with the company for excellent service and dependability- Enhanced December sales by 33% in 2014 by improving holiday sales techniques as a teamProvided customer service and information to customers about plants, flowers, and events

Salt Lake City

- Operated and managed the cash flow of approximately $13,000 per week of retail sales - Promoted retail sales through product knowledge, general merchandising, and up-selling

Salt Lake City

- Positively represented the brand by wearing the clothes in the most professional way possible- Creatively planned and designed floor sets to efficiently organize the store- Managed cash flow

Salt Lake City

Bachelor'S Of Science, Business Marketing

Activities and Societies: Kappa Kappa Gamma, American Marketing Association, Business Scholars

Marketing