Driven by her innate creativity and ambition, Haley Seidel has leveraged her career in the design industry to open more space and opportunities for brands to create sustainable, ethically sourced products with a unique approach that emphasizes both forward-thinking innovation and timeless, enduring appeal. Having spent fifteen years honing her aesthetic while working in home furnishings and fashion design, she is guided by her strong, finely-tuned eye and brings unparalleled precision and passion to every decision she makes as a consultant.Harnessing the ability design has to create meaning and soul, underpinned the eight years she spent with The Citizenry. During her tenure, Haley led all of the brand’s design and product strategy, creating for it a cohesive, instantly recognizable aesthetic. In the process, she played a key role as the business's sales grew 15x from 2016 to 2022. As purpose, independence and impact became clearer drivers of where her career was headed, Haley left corporate life in 2023 to prioritize her own creative endeavors and launch her consultancy practice. Born with a traveler’s soul, Haley has carried her insatiable curiosity around the globe, connecting on the ground to curate handmade collections. Haley has happily undertaken the challenges that come with artisanal production. An adept problem solver, Haley knows how important it is to be flexible during the design process. Navigating each producer’s unique capabilities—while keeping sustainability at the forefront—usually means that unplanned pivots have to be made. It’s these unscripted changes, however, that give the end result a beauty that cannot be replicated. Haley thrives helping her clients connect the dots from concept to design to consumer and everything in between. It’s this partnership and collaboration that unearths innovation and inspiration at every turn.