Haley S. Email & Phone Number

Bozeman, Montana, United States

Rising Free Retreats is a deeply transformative and experiential wellness community offering private and group retreats with horses that empower women to loosen the reins on old wounds and old ways so they can forge ahead to a brighter, more joyful future. The personal work I guide my clients through is “in the moment”, deeply tied to somatics (body responses) and experiential in nature. My extensive training, experience, and intuition combined with the incredible sensitivity and wisdom of my horse partners create a spectacular container for deep healing, profound growth, and lasting change.

Bozeman, Montana, United States

Brand and communications professional with a sweet spot for building and implementing authentic engaging brands and branded content programs and frameworks for business owners and entrepreneurs for easy and quick implementation. Projects: Email Campaign, Influencer Marketing and management, Event Strategy and implementation, On-Site Event Management, Market Research and insights Report, The Elements of Brand: A Step-by-Step Guided Workshop to Building Smart and Actionable Brands, Content Strategy, Communications Strategy, Brand Voice & Tone, Brand Storytelling, Digital Campaigns, E-commerce Strategy, Social Media Management, Branding Development, Brand Positioning.Clients: Wildfire Leadership, Dometic, EBMS, Billings Chamber of Commerce, Touched by a Horse, The Banyan Tree, Authentic Strides, As Life Goes Water Flows, Ego Tequila, Fern Watt, Four Horses for Wholeness, Windhorse Equine Learning, One Stop Customs, Karen Filos, Yellowstone Olive CompanyHighlights:- Took over as lead for the management, planning, and execution of a week-long influencer campaign for Dometic. I coordinated, managed, and planned a 17-person camping trip across the Arizona desert where we set up photoshoots and gathered content from influencers for a 2020 omnichannel campaign.- Took over as lead for the planning and on-site management of Dometic’s first annual customer conference in Tucson, Arizona. Managed a team of people to execute against day-to-day agenda. Fully managed all presenters, including supporting with presentations, rehearsals, and schedules. Fully planned and coordinated all on-site events and activities for our guests during the duration of the conference, which included managing my entire staff’s schedules, roles, and responsibilities.

Bozeman, Montana, United States

Denver, Colorado

Lead Strategist and Account Director, responsible for client management, strategic planning disciplines, and content strategy/development, overseeing all client activity and strategic brand leadership.Projects: Brand Platform Development, Consumer Insights & Synthesis, Inbound Marketing Campaigns, Communications Strategy, Audience Segmentation Study, Persona Development, Customer Journey Experience Mapping, Business Strategy, Program Development, Messaging and Positioning, Social Strategy, Content Development (social, blogs, emails).Clients: Crucible Leadership by Warwick Fairfax, Leadership Capacity Program by Glenn Williams, Point Loma Nazarene University, Ad Club of Denver, Convertr Media, and Lodgic. Highlights:- Within the first month of launching a marketing and engagement program for CrucibleLeadership, website visitors were up by 353%, email subscribers jumped 20%, and thetotal reach went up by 38%.- I successfully took our agencies lowest billing client (Crucible Leadership by WarwickFairfax) and turned them into one of the agencies largest billing clients. Crucible Leadership went from billing about $30,000 per quarter to about $150,000 per quarter over the span of 2 years.

Boulder, Co

Working across existing clientele and all new business, primarily within the CPG space, I led a range of day-to-day strategic initiatives, including brand positioning, audience and product-specific messaging, integrated campaign strategies and concepting, copywriting, and qualitative and quantitative research strategy, development, and implantation. Projects: Naming, brand positioning, audience and product-specific messaging, integrated campaign strategies and concepting, copywriting, qualitative and quantitative research strategy, development and implantation, new business pitch presentations, new business proposals, shopper and retail strategy. Clients: Earthbound Farms, Mavic, Hain’s Celestial, Where There Be Dragons, 4th & Heart, Melanie’s Medleys, Epstein, WEA, Hawaiian Jellys. Highlights: - Led and won new business pitches bringing in a total revenue of over $500,000 in one calendar year. New clients included Mavic, Hain's Celestial Group, Earthbound Farms. Kashi and Breckenridge Ski Resort were two other successful pitches that I led. - For two years, I successfully brought in just under $200,000 in new business revenue consecutively. - Accountable for structuring new clients within the agency and transitioning them onto an account team. Strategically developed processes and ways of working that created a positive and productive relationship which ultimately benefited the client's business and agency.- Managed three interns and took them through an account planner program I developed where they were able to successfully grow their skills in strategy and client management services and land full-time positions in agencies following the internship.

Greater Denver Area

Assisted in strategic and creative initiatives across a multitude of new business pitches as well as existing clientele. Projects: Utilized qualitative and quantitative research methodologies to uncover compelling consumer insights to create strategic and actionable results. Brand equity development and optimization, brand positioning and communication strategies, shopper-driven strategies, go-to-market strategies, messaging architecture, experience planning, and customer journey messaging strategies.Clients: The North Face, Oakley, Callaway Golf, The Sports Authority, Squaw Valley, Aspen Ski Co., Snowmass Tourism, Killington, Muse Studio, The Mountain Collective Pass, Vans, Beam Inc., Roth, MSA Denver, Wish for Wheels, Highlights: - First strategist hired within the agency. Was able to participate, collaborate, and present on multiple accounts and new business pitches. - Was a lead strategist on Oakley’s first ever woman-specific ad campaign, “Made for More.” Garnered a lot of attention and press.

San Francisco Bay Area

Crammed into 12 intense back-breaking weeks, boot camp challenged my intuitive mind and turned me into a lean, mean planning machine.

Greater Minneapolis-St. Paul Area

Assisted other digital strategists on discovering insights that identified ideal audiences and optimum methods to reach those audiences online for CPG brands including Hormel Bacon and Jennie-O Turkey.

Dallas/Fort Worth Area

Worked on a range of agency accounts including Summers Eve, The Home Depot, ULTA Beauty, Patron, & Central Market. Wrote creative briefs, moderated focus groups, conducted and analyzed quantitative and qualitative research, created trend watching reports, composed online listening proposals.

Moscow, Idaho

My duties included assisting in market research, brand strategies, advertising, poster design, website management, writing content for website and quarterly newsletter, promotional events, and game-day operations.

Moscow, Idaho

I was an assistant managing director for the 2010-2011 advertising (IMC) team before I graduated in Dec. of 2010. I was responsible for the “Creative” functions of the team, as well as for the entire project organization, timetable, quality of work, people and function management, and the program direction. The client was J.C.Penny.

Moscow, Idaho

My primary role on the 2009-2010 Advertising (IMC) Team at the University of Idaho was to come up with the creative strategies and to develop/produce all graphics and copywriting. Together my team and I put together a complete Integrated Marketing Communications (IMC) plan for the respected client State Farm Insurance. We pitched our campaign to a panel of judges at the National Student Advertising Competition (NSAC) in Boise, ID.

Midland, Texas

As an advertising assistant for the Kent Companies, I was assigned varies projects including the creation of many print and billboard ads for the companies convenient stores. I also proofread many ads before they were published, wrote content for social networking sites, and brainstormed marketing and brand strategies.

Equine Gestalt Coach Certification, Equine Gestalt Coaching Method

Bs, Advertising/Graphic Design

Activities and Societies: UI Women's Club Volleyball, Alpha Phi, Advertising Club, Advertising (UIMC) Team

Certificate Strategic Planning, Strategy, Account Planning

Winner of YouTube Client Pitch.