Haley Shinn Email & Phone Number

United States

United States

Beaverton, Or, Us

• Managed and executed a 365 athlete marketing plan for LeBron James, Naomi Osaka, Kylian Mbappe & Sabrina Ionescu.• Crafted & led the marketing plan that celebrated LeBron becoming the all-time leading scorer of the NBA.• Led & designed an abundance of marketing plans that equipped consumers with access to product launches & experiences; such as theLeBron 20, Space Jam: A New Legacy, Fortnite x LeBron and the annual Nike Chosen 1’s Invitational.• Collaborated with key external stakeholders such as Warner Brothers, Xbox, Electronic Arts, Springhill, LRMR, 2K, Post Cereal,Uninterrupted and Epic Games to bring to life brand partnerships and create authentic opportunities for LeBron James.• Partnered cross-functionally to execute the brand offense in service of my athletes and the strategy of our sport and/or lifestyle categories.• Mentored and empowered managerial talent on my team to co-lead athlete brand initiatives.

Beaverton, Or, Us

• Strategized, planned, and executed the category brand offense in absence of a Sr. Marketing Director across three consecutive quarters.• Liaised with all levels of leadership, functions and category teammates in order to implement and align integrated marketing plans. • Mined consumer & competitive insights in order to stay on the offense & create the future of sport across the consumer landscape. • Created & briefed five different marketing plans that were designed to drive sell through intent of our key collaborations, initiatives and product franchises for Sportswear - including: G-Dragon, Air Max Day, the Air Force 1, Air Max, and Core footwear.

Beaverton, Or, Us

• Led & developed two seasonal marketing plans from concept to execution and co-led seven seasons.• Proactively researched & identified consumer truths, shifts, and trends across APLA to present opportunities to leadership.• Created seasonal recaps that elevated & communicated the premium presentation value of our team’s work.

New York, Ny, Us

• Managed 44 clients across 25 verticals and $415k in annual revenue; $305k sold overall.• Averaged 18% growth month over month in billings; 98% to retention goal overall.• Honed knowledge of the digital space in order to stay ahead of trends & speak to the industry.• Consulted SMB’s on ways to capture clientele through multi-faceted digital marketing campaigns.

San Francisco, Ca, Us

• Provided service and support to the Provost, students, and guests of the University of San Francisco.

Manchester, Greater Manchester, Gb

• Amassed over 1300 pre-sale leads.• Managed existing accounts within the companies current clientele.

Munich, Deutschland, De

• Created 11 new marketing opportunities for AMG utilizing China’s blogs and social networks and wrote a consumer analysis report detailing China’s netizen behavior.

Manchester, Greater Manchester, Gb

Manchester, Greater Manchester, Gb

Beaverton, Or, Us

• Created integrated marketing campaign ideas for the Nike + community leveraging China's social networks. • Managed a Nike + Hyperdunk trialing station at the Festival of Sports activation in Shanghai. ($20 million project)• Designed the brief for the Kobe Bryant China tour & assisted Kobe & Nike executives on the three-day tour.

Bachelor Of Business Administration (B.B.A.), International Business

Bachelor Of Business Administration (B.B.A.), International Business