Haley Staffon Email & Phone Number

Bend, OR, US

Minneapolis, Minnesota, United States

Leads annual media strategy planning for a major CPG food client, inclusive of competitive and consumer research using syndicated data, analysis of historical data to inform forecasting, and development of comprehensive presentations to communicate recommended strategies.Analyzes cross-client media performance data from various platforms to develop a.

Minneapolis, MN

Led marketing strategy consulting projects across various practice areas and industries, including customer segmentation work for a national women's retail brand and onsite strategy development for a major home improvement brand's retail media network. Managed project deliverables, establishes ways of working amongst project teams and with clients, and.

Minneapolis, Minnesota, United States

Acted as a project analyst and workstream lead, supporting engagements across various industries, including customer, media, and measurement strategies for a national food delivery service and a vitamin and supplement brand, a lead capture strategy for a major healthcare and insurance company, and a media measurement strategy for a CPG brand.Created and.

Minneapolis, Minnesota, United States

Acted as Channel Lead across Ann Taylor & Michigan Lottery digital paid media programs - accountable for driving strategic initiatives forward, building testing roadmaps, collaborating with measurement and creative teams, and leveraging data and business insights to inform decisions.Managed a 2021 summer Intern and trained paid media Analysts on campaign.

Greater Minneapolis-St. Paul Area

Flawlessly executed cross-channel digital paid media campaigns, relentlessly optimizing performance to align with my clients’ business objectives across display, paid social, paid search, video, and audio media. Improved data analysis skills and ability to communicate meaningful insights to key client stakeholders.Clients included Michigan Lottery and Ann.

Greater Minneapolis-St. Paul Area

Analyzed social listening data to identify competitive insights and category trends for existing clients and new business opportunities. Built Google Data Studio reporting dashboards to visualize performance metrics in an easily digestible and efficient manner. Developed sophisticated customer journeys to inform media strategies. Interpreted data from.

Greater Minneapolis-St. Paul Area

Researched and shared social media and digital advertising trends with the agency to provoke innovative thinking and creativity. Audited existing social media presence of Martin Williams to develop and execute an organic Instagram, Facebook, and LinkedIn strategy. Performed social listening analyses to derive insights and analyzed paid media campaign.

Greater Minneapolis-St. Paul Area

Developed and executed organic social media strategies (primarily Facebook and Instagram) for Flygirl clients. Created, monitored, and reported on paid media campaigns in Google Ads and Facebook Business Manager. Leveraged Google Analytics and paid media performance data to derive insights and form recommendations for clients.

Plymouth, MN

Built, edited, and optimized TCF Bank web pages, using Sitecore CMS. Developed an SEO strategy and monitored website performance, leveraging tools like Google Analytics, Moz and Siteimprove. Created a new and sophisticated web style guide. Audited and maintained TCF Bank location data in Yext.

Greater Minneapolis-St. Paul Area

Served as lead photographer for UST athletic events. Edited, organized, and archived photographs that were then distributed to Tommiesports.com and other media outlets. Assisted with website maintenance, brief write-ups, and various office tasks as needed.

Greater Minneapolis-St. Paul Area

Planned & managed organic content across all Cold Front social media platforms. Photographed products and store location to promote on social media. Analyzed social media insights in Power Bi to optimize content.

Greater Minneapolis-St. Paul Area

Provided exceptional customer service, supervised other employees as well as worked independently. Executed opening and closing duties efficiently.

Greater Minneapolis-St. Paul Area

Greeted and served members and guests in a friendly and efficient manner. Worked independently in different areas of the golf course.

Greater Minneapolis-St. Paul Area

Executed on-field promotions to fulfill sponsorship requirements. Interacted with fans, made sales, and selected contestants for various game day promotions. Created a fun and exciting atmosphere at CHS Field.

Dodge Center, MN

Cooked, prepared, and served food and drinks. Managed phone calls while tending to customers. Drove and operated beverage cart. Made sales and operated cash register

Dodge Center, MN

Supervised children on field trips. Led activities and projects in small and large group settings

Bachelor’S Degree, Business - Marketing Management

Activities and Societies: Business Undergraduate Mentorship Program (BUMP), Varsity Softball, Fellowship of Christian Athletes (FCA).

High School

Activities and Societies: National Honor Society, Link Crew, BPA (Business Professionals of America), SADD (Students Against Destructive.