Responsible for the social media presence of 10 of Kaplan's products and brands.-Managing influencer partnerships for Kaplan-Managing 1 contractor and 1 intern-Developing 6 monthly social media calendars across 20 accounts-Reporting monthly on influencer partnership and social media content results-Creating social media plans for product promotions and campaigns-Creating video content (primarily Instagram Reels) for the Kaplan Test Prep Instagram account-Creating social media graphics for use on various platforms

Responsible for the development and management of social media content and campaigns for one of Kaplan's school partners.• Acting as the go-between for stakeholders and a creative media agency for developing all social media calendars and campaigns• Providing analysis and best practices suggestions for various stakeholders• Coordinating community management and escalation processes

-Early member of demand generation team helping develop strategy for social media and influencer marketing-Managing social media accounts for up to 10 clients, generating interest for existing and upcoming online education programs-Monitoring advancements in social media and technology, working with marketing teams to adopt new platforms and facilitate integration into marketing plans-Writing social media content to increase engagement with audiences-Tracking and analyzing social media and online marketing initiatives-Finding influencers to promote my clients' programs and facilitating these partnerships from search and outreach to project end-Developing and deepening partnerships with influencers to enhance success for social campaigns-Recruiting influencers to create content for our clients-Educating other parts of the organization on the purpose of influencer marketing and how we use it to increase brand awareness and drive leads

-Coordinated, created and scheduled content, designs and periodic updates to company website-Increased customer engagement through social media-Managed social media accounts for 3 clients, generating interest for existing and upcoming events

-Devised and deployed successful approaches to retain customers and boost brand loyalty-Strategized long-term business needs while driving customer feedback for process improvements-Supported customer service manager by managing 6 team members resolving 200+ customer issues every day-Conferred with customers about clothing concerns and desires, quickly understanding issues and applying personal expertise and company practices to resolve problems and drive sales

-Worked with the communications team to drive internal promotion of company programs, initiatives, guiding principles and mission via social media and event marketing-Produced high-quality documents, spreadsheets and presentations for internal and customer-facing needs using Powerpoint and other Microsoft Office programs

-Assessed student assignments to check quality and completeness and assign grades-Supported instructor with test administration, curriculum development and grading-Retained interest and maximized receptive learning by educating students utilizing hands-on instructional techniques

-Helped students complete applications and navigate admissions processes-Communicated details about available classes, materials and services

-Provided efficient work and helped ensure customer satisfaction by making each patron feel welcomed and taken care of. Handled cash and ran a register.