As a sales & biz dev advisor, I focus on driving company growth. With a successful history in the competitive marketing sector, I offer a mix of business insight, relationship-building prowess, and a results-oriented mindset.I collaborate with businesses of all sizes to uncover opportunities, craft innovative strategies, and implement effective sales initiatives that promote expansion and boost market share. By leveraging my understanding of industry trends, consumer behavior, and new technologies, I enable agencies to stay ahead and seize emerging market opportunities.My approach emphasizes collaboration, clear communication, and a relentless drive to provide value. I excel in building strong, enduring relationships with partners, understanding their unique challenges, and delivering customized solutions that yield measurable results. From lead generation to closing deals, I thrive in all facets of the sales process, consistently surpassing targets and expectations. I excel at spotting new opportunities, forging strategic partnerships, and navigating complex sales cycles to drive revenue and achieve organizational goals. Clients include:- New Engen- Infinite Views- Kanbar Digital- 829 Studios - Stave Corp.& more

KDx Diagnostics Inc. is the developer of the Uro17™ bladder cancer test, which should be the most sensitive and specific urine test for bladder cancer detection when launched. Co-inventor and exclusive licensee of the underlying technology, KDx Diagnostics Inc. is finalizing the testing required for commercialization.

The Leading Live Event Commerce Platform For Merchandise and Food & Beverage For Festivals, Venues, Stadiums, and Tours

- Launched the Ambassador Program- Initiated Brand Partnerships as a new marketing channel; partnering with brands like Beis, Kitsch, Drybar, Ofra & more!- Grew social following by 200k followers by leaning into behavior Meta favors- POC with agencies & networks - Restructured Spend based on high ROI channels

Develop & Present Cross-Channel strategy for over 70 clients, spotlighting opportunities and finding actionable solutions to challenges faced in the digital marketing sphereDrove ~ $750k in Total Contract Value within the first 4 months of stepping into the roleAct as the dedicated cross-channel lead and support for the Fashion & Beauty DivisionsSpecializes in Brand Strategy Marketing Mix PlansMVP of Dept 2x

Manage Brand Strategy & Performance Marketing Accounts Channels include: Email, SMS, PR, Content, Creative, Organic Social, Brand Partnerships, Celebrity Partnerships, Influencer, and Affiliate MarketingDirectly managed & coached two inters to the full-time levelEstablished & overseen full funnel affiliate, ambassador & influencer marketing strategies, driving incremental revenue & garnering coverage for clients on publications like BuzzFeed, Wirecutter, The Skimm and moreDevelopd cross-channel reports utilizing online platforms like Google Analytics to measure key metrics of success including website traffic, revenue, ROAS etc.

Celebrity, Brand & Affiliate Partnerships StrategyDefine and drive affiliate strategy for PDM clientsManage daily operations of the affiliate channel – strategy builds and execution, platform setup and management, affiliate recruitment, program optimizations, and performance measurement/reportingBuild and manage affiliate programs for our clients and ensure end-to-end tracking and proper measurementLeverage, develop, and maintain relationships with key affiliate partners in the space Report and provide optimization recommendations on affiliate program performance Use platform data to continuously test, measure, and optimize Partnerships campaigns Collaborate with business development team and conduct in-depth audit analyses for prospective clients Identify potential prospective clients and grow existing affiliate offeringParticipate in cross-channel collaboration with our PR, Influencer, SEO, and Paid Advertising teamsHaley Keller was named Change Maker of the Quarter for developing a paid internship program, Empowering The Future, in which Power Digital selects incredibly talented and passionate individuals from underserved communities that do not have the resources to apply to an unpaid internship. She also serves on the internship leadership team.Haley Keller is in the Beauty Division acting as the Partnerships Representative. She also works as the new business champion for the Partnerships Division.Q3 2021 Recognition: Dept MVP, top innovator, new business champion of the quarter

Participate in cross-channel collaboration with the PR and Influencer TeamsManaging ongoing recruitment effortsOnboarding new affiliate partners through negotiations and publisher callsAffiliate Relationship Management- newsletter development, coupon codes, tracking links, applications, etc.Supporting weekly and monthly reportingConducting competitor analysisTrack Live Coverage/ Create Coverage ClippingsEngage in market & competitor research to identify opportunities for successDevelop and maintain relationships with key partnership partners in the spaceUtilize Impact, ShareASale, CJ and other networks to manage affiliate marketing partnerships Participate in cross-channel collaboration with the PR and Influencer TeamsOn Beauty Division, Diversity, Inclusion + Equity & Internship Leadership Teams

Direct a Partnership between a Top Choreographer and Dance Shoe CompanyPitch Clients to Music Producers, Casting Agents, and Clothing BrandsSubmit Talent to Breakdown Express and Organize AuditionsAssist in Negotiations for Talent with Dance Studios and Instagram PartnershipsManage tWitch, from The Ellen Show, YoutubeUpdated Client’s Social Media followings on Excel Created Websites on SquarespaceAssisted in Production for “Real Street Fest” at the Honda Center