Haley Townsend Email & Phone Number

Los Angeles, Ca, Us

I guide FOX 5 New York, FOX 29 Philadelphia and FOX 5 DC’s multiplatform teams in developing and implementing web, mobile and CTV digital content and audience growth strategies.

Irving, Tx, Us

I helped develop digital strategy guiding local market digital content teams to achieve growth goals, working with Nexstar’s largest audience region comprised of 14 local TV and radio station websites, including 3 in top 5 DMA markets. While in this role, I worked with two assignments of regional groups of local market TV stations; the first included most of Nexstar’s top traffic and revenue generating websites including WGN in Chicago, Fox 8 in Cleveland, WFLA in Tampa and Fox 8 in North Carolina as well as all Nexstar owned stations in Ohio and North Carolina. The Q3 ‘22 assignment maintained my purview of WGN, WGN Radio and Ohio stations, and added the additional portfolio of Nexstar’s stations in Virginia; WPRI, WTNH and KELOLAND.

Irving, Tx, Us

I led a region of 12 digital teams at Nexstar-owned local news stations across four states comprising the East Region, providing data-informed audience, content and staffing strategy to achieve KPI growth goals. In Jan. ‘22, our entire region outperformed all monthly KPIs; one of our sites that I provided in-person training for in Q4 2021 was the top over performer to their monthly pacing KPIs across the Nexstar Digital network. In Q3 ‘21, four East Region sites piloted the new web modernization redesign for Nexstar Digital. I created the system to prepare subsequent waves of sites in assessing their current site curation strategy and analyzing data and audience patterns for how to curate their content into the new site design structure for optimal recirculation and audience growth. Three more East Region sites (two large, one small) launched in Q4 of ‘21 during Wave 1; their audience metrics surpassed expectations and our work along with the product team’s training provided the foundation for a quick, smooth network wide roll out in 2022.

Irving, Tx, Us

I was one of two digital leaders behind the launch of NewsNationNow.com and the NewsNation Now app in Sept. of 2020. As the night side digital lead, I established the team workflow for editorial content and strategy in tandem with the national network’s prime time broadcast programming. I spent the majority of my time as a digital editorial standards manager, team trainer, SEO expert and content editor to ultimately achieve a ranking as an unbiased, reliable digital news source by Ad Fontes only several months after launch. I enjoyed managing the content, audience & distribution strategy, digital product launches, live streaming operations and special projects as well as the opportunity to provide Nexstar Nation with national and breaking news content. I was responsible for 1M+ pageviews under my byline during NewsNationNow.com’s highest traffic month of 2021 while also managing the work of web producers, social managers and reporters along with a contracted social media management agency for the launch of new talk shows.

Irving, Tx, Us

I restructured and editorially refocused a digital team of 12, proactively preparing the social audience reliant website for a shift away by changing the strategy to focus on growing local, loyal audience. Our Local 4 You team successfully engaged and grew our audience through quality, innovative local journalism, pivoting from the past content strategies that relied heavily on social traffic to growing the local audience through direct, search and newsletter traffic that continued after my direct oversight and endured into my tenure of corporate guidance over NBC4. I served as the Midwest regional digital coordinator and loved helping other digital journalists problem solve, learn and grow their audience, traffic, video views, and—last but not least—their careers.

Irving, Tx, Us

Feb. 2017 - Dec. 2018: As the digital lead, I was responsible for the full digital operations of CBS42.com. I led a small team that managed and produced the digital content, products and platforms for both editorial and advertorial digital brands of WIAT. While at WIAT, I assisted at a state level in content coordination, and was boots-on-the-ground in South Alabama helping sustain live digital streaming coverage for MyPanhandle.com and DothanFirst.com during Hurricane Michael in Oct. 2018. After riding out the storm in Dothan, I, along with the WFLA digital director, led a team of volunteer Nexstar Nation digital content producers remotely to continue publishing content and streaming live coverage for WMBB-TV MyPanhandle.com. Nexstar then sent me to Panama City for a week to help WMBB take back control of producing their own digital and social properties.Feb. 2016 - Feb. 2017: As the DEP, I oversaw the daily editorial production of WIAT.com under a digital director, helping lead a team of two content producers to manage our 24/7 digital content, products and platforms.

Irving, Tx, Us

Birmingham, Al, Us

As Editor-in-Chief, I oversaw the daily operations of our weekly student newspaper, the "Kscope." I led a team of nine editorial staff that managed over 30 writers and photographers. I wrote, edited, designed, photographed, planned and produced content targeted to the UAB community during a critical time for the stakeholders of the university and surrounding area after the cancellation of the football program. In addition, I initiated a total rebrand of Kaleidoscope to "Kscope," which resulted in increased brand recognition and engagement. I assisted in a complete redesign of the paper. I also planned our successful website relaunch, co-ordinating high profile op-eds that drove traffic to our site, including one that was picked up by AL.com.

Birmingham, Al, Us

Composed and curated content on multiple platforms, developed through an IMC social media marketing strategy for several brands: Kaleidoscope, BlazeRadio, and Aura, all within the UAB Student Media organization.

Birmingham, Al, Us

Edited copy, crafted catchy headlines, formatted and laid out pages on InDesign. Brainstormed content ideas. Adapted writing style and voice to mesh with writer's to improve copy. Used AP Style. Wrote articles as needed in features, sports, and news.