Haley Tran Email & Phone Number

Washington, DC, US

Arlington, VA, US

Los Angeles, California, US

Arlington, VA, US

Lead a team to provide critical intelligence that helps B2B and B2C businesses uncover new opportunities, minimize risk, and accelerate growth. I do this through a variety of qualitative and quantitative methodologies, including brand tracking, competitive analysis, customer segmentation, value proposition mapping, messaging framework development, creative.

Arlington, VA, US

Arlington, VA, US

Washington, District Of Columbia, US

• Developed a data-driven marketing campaign for the 2020 Census
• Led primary and secondary research to inform ad creation and media distribution for a national marketing program
• The 2020 Census Integrated Communications Campaign won 45 awards, including the 2021 Grand Ogilvy Award from the Advertising Research Foundation and Gold from the AVA Digital Awards

Washington, District Of Columbia, US

Supported the U.S. Census Bureau's Integrated Partnership and Communications Program, which is responsible for outreach, communication, and advertising efforts during the 2020 Census

Boston, MA, US

• Assisted PhD-level economists and lawyers to investigate high-value litigation cases in multiple industries: financial services, healthcare, airline, etc.
• Calculated the amount of damages and prepare expert reports.
• Gathered data from multiple sources and consolidate into one dataset to be used by the case team.
• Performed qualitative research on market conditions and industry practices to support data findings.
• Produced relevant interpretation of data, and present analysis results to senior management along with strategy recommendations.
• Generated memos to evaluate projects, outline problems and solutions, and document the entire process for future reference.

Boston, MA, US

• Applied analysis and logic to monitor and maintain the risk position for multi-million dollar foreign exchange accounts.
• Managed large unstructured data sets used to perform ad-hoc analyses for institutional and retail clients.
• Gathered, organized, and analyzed the trading behaviors of clients to identify detrimental practices and risky accounts.
• Acted as liaison with the Account Executive Team to notify clients of risky behaviors, and communicated findings to management responsible for decision-making.

Northfield, MN, US

• Structured quantitative problems and solutions regarding the political efficacy across states for the 2008 presidential election.
• Analyzed survey data and constructed statistical models to test the thesis question and demonstrated the results through R and STATA graphical tools.
• Provided constructive support and expertise to peers and academic advisors in reviewing analysis processes and results.
• Produced slideshows and reports to be used at the Midwest Political Science Association Conference.

Northfield, MN, US

Northfield, MN, US

• Investigated the role of feedback in undergraduate research experiences to enhance the efficiency of the mentor-mentee interaction
• Conducted interviews and surveys with student researchers and advisors; examined literature and compared researchers’ perspectives with experts’ opinions
• Composed a report and presented the results at the final symposium.

Northfield, MN, US

Singapore, Singapore, SG

• Ensured inventory control by resolving discrepancies between reported data, digital system, and physical stock.
• Reported daily inventory flow, and advised the executive board on key performance indicators.
• Supported the Procurement team in maintaining adequate stock levels, and made necessary changes in inventory.

Montreal, Quebec, CA

• Recruited students for volunteer and professional positions overseas
• Assisted students throughout their abroad experiences
• Organized a conference on the Emerging Market to hone skills for and connect AIESEC members across the UK

Bachelor Of Arts (B.A.), Economics, Finance, Statistics

Education record

Visiting Student Program, Economics And Management

Education record