Haley Reyes Email & Phone Number

• Researches and designs end-to-end UX solutions for site initiatives through user flows, wireframes and prototypes across multiple devices. • Responsible for achieving over 100 successful deployments by collaborating with front-end developers and digital designers to ensure final alignment of UX solutions and ADA compliance. • Crafted and implemented thoughtful, straightforward, well-researched design solutions that were instrumental in achieving the 119% increase in online sales over the past two years. • Designed a unique e-commerce feature for related products that increased the sales conversion rate by 25% in less than six months. • Lead the 2019 site redesign and replatforming of helzberg.com that launched within five months and saw a 129% increase in online sales YOY. Worked alongside the front-end developer and development team to correct HTML/CSS issues and provide additional testing support. • Collaborated with the content developer to strategically overhaul over a dozen outdated education pages, resulting in improved content flow and boosted SEO-friendliness.

• Oversaw the creative process from concept to final handoff, which included planning project kickoffs, ensuring project requirements and upholding brand standards.• Managed the project workload for the design team, providing feedback and additional support for time-sensitive requests. • Collaborated with creative director and lead merchandisers to plan and manage photoshoots.

• Designed 1,000+ promotional email campaigns and automated trigger emails that increased conversion rate and online revenue by 20% YOY.• Developed online ad units for multiple programs, including affiliate sites, social media, and display advertising that featured current promotional offers and company brand message in an effort to increase customer acquisition and retention and improve store and online traffic.• Enhanced and designed post-transactional email series to be formatted in a responsive template and communicated all stages of the ordering process, i.e. order cancellation, order confirmation, shipping details, and pick up in-store notification, in an effort to decrease customer care calls regarding order status.• Aided the creative team in designing print materials for in-store campaigns and promotional events.• Conceptualized and designed responsive wireframes and landing page mockups for the company website and ensured all site graphics were up-to-date based on daily promotions and merchandising strategy.• Developed digital mall signage and outdoor digital billboards to market new store openings and renovated store openings to help drive in-store traffic and increase awareness.• Aided the social media team in building and maintaining all Helzberg’s social media channels through monthly content calendars and inspirational boards. Analyzed and monitored post interactions/engagement rates to better understand fan base and leverage it for future post ideas.

Kansas City, Missouri Area

• Develop one-of-a-kind branding materials for a variety of companies and individuals on both print and digital platforms.• Design made-to-order invitations and event pieces for weddings, special occasions, parties, and other group functions.

Kansas City, Missouri Area

• Designed infographic for marketing campaign that increased online payments for one region by 11% in one month period.• Conceptualized and designed brand marketing materials (i.e., brochures, logos, flyers, print ads, social media ads, etc.) for 55 residential properties that were distributed to over 10,000 tenants nationwide.• Developed Five Star Summer campaign materials that improved online ratings and reviews on 5 social media sites by an average of 19% within a three-month period.• Provided graphics and technology support for 55 websites, social media channels, and other digital platforms.• Helped lead and organize yearly corporate awards banquet for nearly 200 employees located across the country. Saved upwards of $3000 on event budget by locating new trophy provider and utilizing technology and design skills to create awards presentation.• Initiated social media strategy for 55 residential properties and aided in constructing company protocol. Activated Facebook pages with predetermined account settings and uploaded property-specific logos and cover photos for each. Performed quarterly audits, reviewed results, and provided recommendations to improve traffic growth and build quality fan base.• Obtained print estimates and processed orders for all properties and maintained invoices for record keeping. Introduced new printing company that saved upwards of $300 per order and provided already designed and prepressed files.

Designed brochure, package and postcard templates for advertising and marketing department.

Kansas City, Missouri Area

• Used a variety of photographic techniques and equipment to photograph over 50 commercial properties and worked with the marketing manager to decide on compositions that would be useful for print and online media.• Digitally enhanced and edited nearly 1,000 images using Adobe Photoshop to make color corrections, cropping adjustments, and image retouching.