Promoted to Senior Brand Social Manager of Like Lab within a year of being at GoDaddy.Like Lab is a strategic division of our brand organization that focuses on influencer efforts with the entrepreneur at the center, finding areas where we can enable their success while shifting the perception of GoDaddy.

Officially launched GoDaddy's first influencer department "Like Lab" under the Brand Social team. Like Lab is a strategic division of our brand organization that focuses on influencer efforts with the entrepreneur at the center, finding areas where we can enable their success while shifting the perception of GoDaddy. Specific duties and achievements included, but are not limited to:- Strategized how influencers fit into GoDaddy's larger brand marketing plan.- Officially brought on two different influencer tools to help with the ideation and execution of influencer marketing campaigns.- Created a new template agreement with GoDaddy legal to use with influencers throughout different campaigns.- Worked with several different global counterparts of GoDaddy to help them ideate, strategize and occasionally execute their campaigns.- Began to build the Like Lab division by hiring more employee(s).

Worked in the Influencer Marketing department across a range of clients, including Alamo Rent a Car, DSW, Shiseido, HBO, Rituals, NOLA, Jameson, Fossil, Mentos and many more. - Utilized digital research tools to create list-builds of possible influencers- Personalized outreach and collaboration with online influencers to create content and conversations in emerging digital platforms such as Instagram, Facebook, Twitter, etc. - Managed influencer engagement programs by being the point of contact for influencers (and also for client with Alamo Rent a Car)- Responsible for setting timelines and project cadence for different clients - Negotiated and implemented compensation/contracts for numerous influencers- Worked closely with the 360i legal department on business term negotiation with influencer agents - Organized client reports to highlight performance of campaign influencer activations- Proactively managed up to upper management to get support needed across multiple clients - Assisted on new business pitches for the agency, representing influencer marketingOverall, the skills and talents I learned in this position allow me to be a credible source in influencer marketing, where I can help any peer or client achieve their influencer-based needs.

- Managed billing, budgeting, and organization of account folders- Ran my own programmatic campaigns from beginning to end, from building data segments adjusting setting campaigns for top performance - Assisted in creating media plans and executing buys in digital, print, OOH, and social for a telecom account- Analyzed media and creative activity to create bi-weekly reports and optimize media activity, using Excel vlookups and pivot tables - Built out multiple spreadsheet models, flowcharts, and client-facing reports in Excel, PowerPoint and Keynote

-Assisted the head professor in Entrepreneurship Studies class-Met with different groups in class around campus to come up with final project ideas-Tutored students if needed independently outside of class

Assigned to run digital advertising campaign to attract car drivers, filter the car drivers based upon our client’s preferences, put together portfolio(s) of drivers, call the drivers to admit them into the campaign, run background checks, and coordinate times between the drivers and the wrap shop for when they can get the car wrapped. Monitored driving habits through GPS software program. Implemented several different email marketing campaigns through MailChimp, so we are staying in consistent contact with the drivers.

Dealt with four areas of specialty: Life Insurance, Estate Planning, Business Continuity, and M Financial Services. Contacted several life insurance companies to receive information regarding fixed income & equity. Compiled information into many Excel documents.

Organized incoming mail among various departments at JKJ; these including: Personal Insurance, Accounting, Financial Services, Commercial Insurance, and Benefits. Operated the main phone line, directing customers to appropriate contacts. Learned client based systems, such as Vision & E-T File. Worked with Microsoft Word and Excel.