Idel Halfen Email & Phone Number

São Paulo, São Paulo, Brasil

Rio De Janeiro, Rio De Janeiro, Brasil

Consulting in Management and Marketing.Key services included organizational structuring, market analysis, business plan development, action plan implementation, performance indicator evaluation, product development, and turnaround operations.Main clients: Brookfield, Brazilian Olympic Committee, Windsor Hotel Network, Grupo Profarma (retail division), Grupo Carlos Lyra, PUC-RJ, Acrux Capital, and Brookfield Renewable Energy.

Rio De Janeiro, Brazil

Worked with the financial, marketing, commercial, industrial, operations, and human resources areas of nine invested companies operating in sectors such as consumer goods, retail, textile, healthcare, aviation, agribusiness, and cybersecurity.Developed financial and marketing control tools for monitoring and analyzing P&L, KPIs and cash flows of invested companies.Member of the investment committee responsible for evaluating new deals and planning Due Diligences. Participated in advisory and management boards.

Rio De Janeiro, Rio De Janeiro, Brasil

Defined commercial strategy and restructured organizational design.Developed new distribution channels and partnerships.Repositioned the brand.

Conducted Due Diligence focusing on marketing, commercial, and branding aspects for potential investments to build financial models and business plans. The companies evaluated include: Odebrecht Ambiental (now BRK Ambiental) and Ouro Verde (now Unidas).Rebranded BRK Ambiental.Developed 180-day plans for invested companies.

Developed new distribution channels and pricing for ticket sales.Implemented retail-focused actions, resulting in a 45% increase in Adidas/Fluminense product sales.Developed and launched membership plans that doubled monthly revenue.Redefined the mix of licensed products and renegotiated contracts, doubling revenue.bution channels for the tickets sales. Established actions aiming retail growth, which resulted in a 45% increase of sales of Adidas and/or Fluminense products.Elaborated and launched association plans that enhanced monthly revenues by 100%.

Rio De Janeiro Area, Brazil

Reviewed production cost structures, freight, tax policies, and pricing.Repositioned and modernized the brand.Developed new product launch plan.

Brasília, Distrito Federal, Brasil

Managed Marketing, leading a team of fifty employees and six departments in Planning, Market Research & Loyalty, Advertising, Media, Merchandising & Events, and Sports Marketing for all group companies (Brasil Telecom, Brasil Telecom Celular, BR Turbo, Ibest, and Globenet).Managed an annual budget of R$160 million.Developed market monitoring and analysis processes to establish positioning strategies and action plans.

Rio De Janeiro, Brasil

Developed commercial policies and B2B marketing strategies for various customer segments, including personal care, paper, and paint.Led the brand transition and replacement process during the acquisition of the Chemical Area by Imerys.

Rio De Janeiro, Brasil

Responsible for market analysis, studies and research, merchandising and special projects for all companies within the Sendas Group (Casas Sendas, Casa Show, Sendas Clube and Bon Marché).Implemented loyalty and relationship program in partnership with Shell.

Rio De Janeiro, Brasil

Responsible for defining marketing strategies for products and convenience stores.Elaborated models and mechanisms which reduced costs and the level of losses in the fast-food segment.

Rio De Janeiro, Brasil

Developed and launched the first gasoline with additives in Brazil, providing an increase in market share.Built the ancillary business project. Two days reduction in the level of fuel stock, generating a saving of U$ 6MM.

Business Administration-

Economics