UK-based B2B energy and billtech start-up, acquired by Squeeze in 2023.

Responsible and accountable for the concept-to-launch product lifecycle management across a variety of verticals including property and casualty insurance, mortgages, and telecom. Lead the design of new products from the ground up, expand product depth, and increase customer engagement through transactional customer communications in a start-up environment. Drive prioritization of product and customer requirements while delivering measurable value. Define the roadmap of new launches and enhancements while working closely with executive leadership and development.

Responsible for leading a team delivering lending products. Our team drove new product development and insight-centric capabilities across the customer journey from acquisition to servicing.

Responsible and accountable for leading a team of design practitioners across the arenas of Applied Research, UX/UI Design and Industry Partnership Design. Our Human Centred Design (HCD) team focuses on the behavioural insights that emerge from deep investigation into the values, motivations and beliefs to deliver meaningful innovation and proven revenue driven outcomes.Our team is accountable for delivering behavioral-centric capabilities for multiple product suites including: Small Office / Home Office (SOHO), SME, Commercial Business lending, savings / checking, wealth and insurance across Westpac, St. George, Bank SA and Bank of Melbourne.

Responsible for building advocacy and leading customer-centric design for the fastest growing and largest agile delivery program within Westpac. My specialty is innovating to design the future of customer acquisition and on-boarding with a secondary focus on product development to increase customer retention across all channels.My team is currently responsible and accountable for supporting multiple product suites, including: Consumer and business lending, savings / checking, wealth management and insurance across Westpac, St. George, Bank SA, Bank of Melbourne and BT brands.

As a lead representative of the customer experience (CX) team, I am responsible for planning and managing customer-centric design strategy across multiple Westpac product suites, including: Home / personal loans, credit cards, savings / checking accounts and wealth management. I also consult on the strategic direction and approach of the CX team's projects with the aim of increasing and maintaining the highest level of design integrity across several financial services brands. Utilising a deep understanding of the development process, I align Westpac’s business needs with the capabilities of the development team throughout each stage of a project’s life-cycle.

Front Foot is a leading digital solutions company that specializes in providing mobility services to corporations and government organizations within the Publicis group. Clients: Betfair, KPMG, Zurich.Betfair – Mobile betting site:Worked directly with Betfair’s software development team to rapidly prototype interface solutions and recognize work-flow bottlenecks. Tailored UX deliverables from lean to detailed depending on the complexity of the feature. Worked intimately with review teams to capture, assess and implement improvements. Prepared and organized UX kits tailored to meet the needs of the development team segments. Formulated the user interface with the development team while balancing the integrity of the Betfair brand within the narrow parameters of mobile CSS.Result: A mobile exchange betting site m.betfair.com.au that offers 90% of the features offered online, giving a more fluid and unified contextual experienceZurich Financial Services – Android and iPhone app:Worked with Zurich to identify feature set filtered out by analyzing requests from existing user base. Conducted feature evaluation and assessment to measure the value and placement of feature sets within the project. Worked directly with developers to assess viability of features and prioritized product backlog. Conducted user research and enhanced a second version of the Insurance Quote product Worked directly with the Zurich team to improve usability and interaction with the users.Result: A simplified mobile insurance quote assessment product packaged as an accessible elegant tool.

Visually identified deficiencies in the current client facing experience. Studied, documented and created customer journeys to visualize the current problem space. Architected and proposed a new dynamic journeys, built out the whole experience in mock up format in order to test the new flow and functionality with 18 of Kaspick’s clients. Upon approval of the client testing I held multiple design co-design space gatherings to present our design solutions. The chosen design was broken down into segments and I wrote a style guide in order for our offshore team to develop the User Interface. Worked hands-on to fix minor/major UI coding problems.

Serving as a Product Owner, User Experience Designer and Design Director, I led the effort to develop and design a secure wiki for the Public Utilities Commission of San Francisco. This wiki is structured to provide fifteen divisions of the Public Utilities Commission, a virtual home-base for document storage, departmental knowledge and access to all other divisions’ information.Led the effort to scope and sell a significant amount of business to various Government and Fortune 500 companies.Designed and planned the integration of SharePoint 2007 to streamline the contract bid process.

Course instructor at UC Berkeley’s Hass School of Business in the fundamentals of creating simplified, consistent content structures for MBA students to publish newly formed hypotheses.

Awarded the Ethics of Excellence Award for distinguished quality achievement and creative leadership for inception and product design of Disneytravelagents.comLed a UX team in the development of a service and sales product experience, graphic design and marketing for multinational offering for:disneytravelagents.com (USA)disneytravelagents.ca (Canada)disneytravelagents.de (Germany)www.disneytravelagents.co.uk (UK)

Designed the concept and contributed to a multi-disciplinary team to produce the first website for arcsight.com (now owned by Hewlett Packard), an internet security firm based in Sunnyvale, CA.Originated concepts, created storyboards, executed presentations and created online banner advertisements.Composed music for a Flash interstitial advertising Hewlett Packard's new line of servers.