As a Senior Consultant for BenchMatrix's Digital Banking product, BCRM, I am responsible for spearheading client engagements and overseeing the enhancement, introduction, and optimization of features. I apply comprehensive banking knowledge to provide strategic consulting and ensure successful product launches. Al Salam Bank Bahrain-Successfully launched Al Salam Bank's Card Management Module on BCRM, revolutionizing the management of customer card inquiries and enabling paperless new card printing processes.-Designed and implemented the SME Onboarding solution for Al Salam Bank, streamlining the seamless onboarding of Small & Medium Enterprise (SME) customers within minutes.-Led the integration of DocuSign as part of the SME development, providing customers with a digital platform to sign agreements and declarations without the need for branch visits.-Spearheaded the development of a comprehensive digital service request module, replacing traditional brick and mortar service requests and offering a centralized solution for all client needs.-Revamped the Customer 360 module, effectively organizing and presenting all customer-related data in a unified interface, simplifying lead generation and enhancing customer experience.-Launched the Fraud Prevention Module, empowering customers to block and unblock services conveniently through branches and the call center. This encompassed the ability to mark accounts PND, block the Mobile Application, credit, debit, and prepaid cards, as well as the removal of BenefitPay accounts to ensure the security of customer deposits.

As the Product Manager for Digital Payments, I played a pivotal role in driving innovation and managing the end-to-end product lifecycle.-Conceptualized and developed digital payment solutions, including transactional flows, business processes, accounting entries, complaint handling, dispute management, settlement functions, and customer-facing support functions.-Presented innovative ideas and product enhancements to the Shariah Board and Management, ensuring compliance with SBP regulations.-Successfully launched products through comprehensive rollout plans, encompassing marketing collateral, email, SMS, website, and social media campaigns.-Fostered relationships with directly integrated partners, strategizing and executing marketing activities to drive transaction growth, customer engagement, and user experience.-Drove Mobile Application growth, resulting in 350,000 new users in a year.-Led the development of fraud prevention modules, combining technical expertise and user-centric design to safeguard customers from financial frauds such as IVR Authentication Call Project, 1Link Prefix Blocking Module, Account Blacklisting Module & Wallet Account Limit Segregation.-Acted as the business lead for strategic projects, including direct integration with major telcos (Ufone, Zong, Jazz & Telenor) and NADRA, generating substantial incremental revenue, increased profit margins, and product offerings.-UI/UX Enhancements: Contributed to various UI/UX enhancements, including Hide Balance, Updated Receipt Format, Bill Payment Category Filters, Remember Username, Mobile App registration process improvement, Vision Database Call for beneficiaries, Bill Inquiry Optimization for utility Bill Payment, Auto-read OTP implementation, OTP Segregation Module, Account Information Sharing, RAAST Beneficiary migration for IBAN, and Zakkat & Donation menu revamp for iOS.-OBDX Migration: Played a pivotal role as the Digital Payment lead for OBDX migration.