A mix of long term, on-site and offsite project-based work creating branding, email and web campaigns, site content, blogs, lookbooks, mailers, print ads, etc. for:Alex and AniAnn TaylorBare MineralsBergdorf GoodmanBuxom Cosmetics (via The Science Project)Chandon (via MME)ClarksCle de PeauCoachCoach OutletDailyCandyDaring FoodsDossierFILAJared JewelryKoioKwiatLouis VuittonMen’s WearhouseModeSensMxtNARSOnly Natural DiamondsP448PureWowPursomaRackedReturnQueenRodalesSonesta HotelsShoe Carnival (via Iced Media)ShiseidoSophie Ratner JewelryStoney Clover LaneSunglass Hut (via The Martin Agency)Tamara MellonTasting TableTiffany & Co.Toronto Fashion Week (via Vocativ)Urban Decay (via Fancy Pants Group)Verizon Wireless (via McGarry Bowen)Victoria's Secret PINKWoodhouse Spa& morewww.haliberman.com

Startup experience at its best. Here, I interviewed some of the most exciting under-the-radar makers of luxury accessories and told their stories for a robust e-comm experience. Brands I editorialized include Rodin, Blind Barber, Wanderlust and Steve Mono. I also worked closely with Anthem Wares's buyer and founders to deliver on-point trend stories and editorial merchandising. In addition, I finessed product descriptions for optimal SEO, and managed the site's social media presence.

I wrote hundreds of pieces of sponsored content for advertisers from Starbucks to Sergio Rossi to Frederic Fekkai in the distinct DailyCandy voice. I also managed and edited freelancers' work, and contributed pure editorial content regularly. For me, this job was incredibly inspiring and the perfect bridge between the advertising and editorial worlds.

The job that launched it all.At this intimate downtown agency, I was able to fully immerse myself in developing branding and both print and digital campaign work for Starwood Hotels (W Hotels, Aloft, Element), Nivea, Eucerin, Aquaphor, Hot Sox, iHome, and more. Here I quickly grew from Junior Copywriter to Copywriter.

I was mentored in copywriting by Senior creatives, and contributed to campaigns for Bank of America and Verizon.

I pitched stories and wrote emails regularly for the DailyCandy Boston edition.