Halima Miah Email & Phone Number

Leading the Behavioural Science function @ Verve

Redline Strategic (the insight division)Projects spanning quantitative and qualitative research, specialising in applying behavioural science teachings to improve patient outcomes. Presenting insights to team and clients that implement behaviour change techniques such as COM-B into intervention design, recommending key strategies to drive support and communicate with patients and healthcare professionals using evidence-based approaches.

Behavioural hub situated within the Data, Technology and Analytics Unit. Utilising behavioural economics literature to lead a project on deterrence evaluation within the legal field. Drawing together insights on Online Choice Architecture into an evidence review to inform policy and competition law. Leading the behavioural analysis of enforcement, compliance and deterrence of competition law drawing from key psychological insights such as Expected Utility Theory, Prospect theory, organisational psychology, motivation, and other core tenets of behavioural economics to evaluate and improve the CMA’s enforcement tools.

Analyst in the Rapid Response Unit at Cabinet Office. Using social media listening tools, such as Brandwatch, to synthesise multiple data sources including open-source intelligence, media analytics, public sentiment, and interactions to produce macro insights into the media landscape and extract key sentiment points, presenting complex public and policy issues in clear written prose accessible to a wide variety of audiences.

London, United Kingdom

Prime Ministers Office & CO Communications working with the campaigns team on cross-government services. Worked across various projects within Cabinet Office to deliver a number of campaigns including the £100 million ‘Get Ready for Brexit’ campaign - working with focus groups and agencies on messaging for radio and billboard content. Incorporate this insight from research utilising a behavioural lens, writing copy for social media and brand identity as well as providing support to the team through daily diary management, stakeholder management, inbox monitoring and other general affairs.

London, England, United Kingdom

Redline Strategic, a healthcare insight consultancy that prioritises patient-centric solutions. Research, design, implementation, and data analysis of research projects to gain insight into disease areas.

Master Of Science - Msc, Cognitive And Decision Science

Grade: Distinction Part time. Data Analysis and Modelling: JASP, R and Python Judgement & Decision Making, Attitude Change, Social.

Bachelor Of Science - Bsc, Psychology, First Class Honours

Data Analysis: Minitab, SPSS, Python Modules: Research Modules, Cognitive Nueroscience, Statistics, Genes and Behaviour, Social.