Halima Akhlaq Email & Phone Number

Germany

Dubai, United Arab Emirates

Managing CRM campaigns for Almosafer across KSA & other GCC countries.

Dubai, United Arab Emirates

- Managed regional CRM activities for sports brands, including Sun & Sand Sports, Nike, Under Armour, and Dropkick, across the UAE, KSA, KWT, and Qatar.- Devised & implemented a retention strategy for a user base of 3 million across various CRM channels, including Push Notifications, Email, Pop-up, Whatsapp, and SMS campaigns.- Planned CRM calendar by coordinating with cross-functional teams, including category, content, and creative, to align CRM strategies and ensure effective communication. - Implemented segmentation strategies and executed channel-wise targeted CRM activities to drive sales, achieving KPIs (CTR, CVR, ROI) improvements. - Mapped out automated journeys & recurring campaigns for onboarding, activation, conversion, retention, and reactivation stages across the customer journey.- Identified potential growth opportunities & scaled up retention & engagement campaigns.- Analyzed campaigns performance and reporting of performance insights to key stakeholders, facilitating data-driven decision-making.- Integrated MoEngage for SSS & Nike brands, implementing user journey events and attributes for both app and web platforms.

Lahore, Punjab, Pakistan

- On-platform customer engagement and audience retention strategies.- Developed user lifecycle campaigns, from planning and ideation, to creative execution and reporting.- Optimized audience segmentation, messaging content, and delivery times for Push Notifications by conducting A/B testing & experiments.- Conducted IP Ramp Up process for a new subdomain- Devised strategies for email marketing campaigns, including email content, creative design, and segmentation, which improved Open Rates and CTRs. - Automated transactional messages and triggers for customers' experience with the app and web, making their experience seamless throughout.- Performed data analysis and reporting on campaign performance and KPIs to identify areas of opportunity and optimize marketing plans.- Identified & reported user pain points and product issues, facilitating improvement initiatives to streamline the customer experience. - Implemented market potential subcategories & filters for product growth utilizing marketing analytics through SEMrush and Tableau.- Planned user lifecycle campaigns for Lamudi Philippines, Mexico, and Indonesia- Developed social media strategies for organic growth of OLX Classifieds & Motors on platforms including Facebook, TikTok, Instagram, and YouTube.

Lahore, Punjab, Pakistan

- Facilitated upgrading web application Mega for communication of 1000+ clients simultaneously.- Identified system discrepancies with team members during the product testing phase.

Lahore, Punjab, Pakistan

- Assisted 87 students in improving their performance by an average of 40% in Linear Algebra course. - Conducted dedicated tutorials and meetings to help students with course concepts during semester.

Lahore, Punjab, Pakistan

- Maximized operational efficiency by 7% at Client AkzoNobel and modified internal controls.- Assessed operating practices with the team under tight time deadlines and reported findings.

Lahore, Punjab, Pakistan

- Achieved 67% success rate for mobile application downloads and boosted sales revenue by 38% for their meal deals over a two-month period. - Presented sales pitch to 800 students and planned promotional activities for brand awareness on campus.

Bs (Honors), Accounting And Finance

Activities and Societies: ALPHA, Dramaline, SPADES, LUMS Literary Society (LLS)New Media technologies in Marketing, Consumer Behavior.

High School, Pre-Engineering, A+