Track and manage various projects/seasonal developments. Create and update all range planning documentation in a manner consistent with other product categories. Liaise with all sales channels to solicit sales data and seasonal product forecast, including tracking of metrics and creating reports. Create seasonal focuses for advertising, marketing, and visuals team to utilize. Work closely with production to maintain deliveries and gross margin for all costing and price confirmation meetings. Data entry and systems management for over 100 MID/ SKU creation in SAP. Analyze data and create seasonal MID/ SKU counts, color, region, and category strategies for SMU team to support an annual plan.

Consult fashion brands and websites on building and utilizing PR database to increase product placements on top online blogs, in print, and celebrity placements. Strategize and execute campaigns to increase online sales, including SEM, SEO, PPC, merchandising calendar, sales and promotion campaigns. Assist with marketing collateral: look books, tradeshows, line sheets, press books, and online visual displays and assist in managing social media while building long-term relationships with buyers, stylist, editors, and socialites.

Developed and managed an internal project management timeline in conjunction with a weekly status project meeting to ensure over 75 projects and milestones were visible to the executive team, marketing, sales, and purchasing departments. Strategized, implemented and executed strategic marketing/promotion calendars from annual budget. Effectively communicated with over 25 consumer and trade publications on a day-to-day basis to achieve 140+ product features valued at $1.25 million. Worked directly with the Vice President of Marketing and Brand Managers to fulfill daily requests such as marketing research, copy writing, proofing key marketing collateral, shipping product samples, and social media management. Manage and create all social media campaigns in tandem with creative service team including: creative content creation, cross branding initiatives and influencer relationship management. Initiate new company efforts such as influencer outreach, co-branding and private label opportunities. Lead product testing, conduct market research and analyze results to improve and/or develop new product/brand development. E-Commerce and merchandise support.

Manage the development, promotion, and execution of events, sponsorships retail initiatives and programs which increase brand awareness, assist in the planning and execution of long-term and short-term promotions and merchandising programs. Management of daily postings/ content on all Social Media (Facebook, Twitter, You Tube, LinkedIn, etc.). Design effective marketing and sales material that will engage internal and external audiences. Monitor daily media coverage, update media binders for internal & external use. Execute sample request and marketing collaterals process. Management of the marketing, retail, and PR database. Assist with daily website maintenance including writing product descriptions and uploading product. Manage showroom with weekly maintenance of PR/ Marketing Inventory. Preparation and execution of required Weekly/Monthly/Quarterly analysis, reports, agendas, and meeting recaps. Responsible for all tradeshow task related to Marketing and PR. Assist with preparation and production logistics of photo shoots.

Manages all advance public relations and promotion efforts for all fashion clients; Managed incoming wardrobe and product placement requests and inquires, Continually built relationships with costume designers, celebrities, publicist, managers, and agents to expand list of celebrity clients. Updated Press Kits with all Celebrity and Print Press, writes and edits press releases, coordinated special events and developed some public relations. Brands include but not limited to La Fine Clothing, Gia Lee, Natalia Romano and promotional strategies for fashion, and lifestyle brands. Served as main liaison between press, stylist, and sales/ marketing team between designers.

Assisted with public relation and promotion efforts for entertainment content for large clients. Created and formatted publicity clips and organized both wrap-up reports and press kits. Performed research, update press material, and administrative operations.

Prepared and organized press kits for artists, soundtrack albums and on executives, created and formatted publicity clips and organized tour reports for multiple artists. Interfaced with the press, performed research and responsible for administrative operations.